B2B Summit
APAC

Rise Above Uncertainty: Empowering Women Leaders to Take Risks and Flourish

In today’s unpredictable world, women in leadership face unique challenges, from navigating the invisible load of responsibilities to finding the courage to take risks in uncertain environments. Balancing fear of failure with the need for growth requires recalibrating your approach to risk and resilience.

This session features a panel discussion with distinguished marketing leaders who will share personal stories of risk-taking, pivotal decisions, and lessons learned in their leadership journeys. Following the panel, engage in small-group community discussions to reflect, connect, and explore a practical Risk-Reward Matrix designed to help you evaluate opportunities and take bold steps forward.

What You’ll Learn:

• How to reframe risk-taking as a pathway to growth and transformation.
• Insights on navigating uncertainty, balancing work and personal responsibilities, and making confident decisions.
• How to apply the Risk-Reward Matrix to take bold, strategic actions in your leadership journey.

Forrester SVP, Dane Anderson kicks off B2B APAC 2025 with words of welcome and questions to keep in mind to help you get the most out of your B2B Summit experience.

B2B buyers have taken control of the buying process while providers continue to fall farther behind. Buyers are devouring self-service options at breakneck speed, especially with generative AI. These powerful new tools are simultaneously helping buyers expand the set of providers that they’re considering as well as contracting the time they need for decision-making. Younger buyers are introducing bigger buying groups and engaging with more external influencers. The result is twofold: increased buying complexity and increased buyer dissatisfaction. In this keynote session, we will address:

• How genAI and new sources of information are driving buyers to gather more information than ever before.
• What increased buying complexity looks like, especially in pricier purchases where buyers express dissatisfaction.
• How mapping buying networks will drive improved buyer satisfaction.

• Impact on the Buying Group: Gaining deep insights into your evolving buyers and the complexities of influencing larger buying groups and their extended value network.
• Resource Resilience: How to proactively respond to the compounding pressures placed on budgets, resourcing, and initiatives to maintain momentum and efficiency.
• Strategic AI Leverage: Practical approaches for harnessing Generative AI to navigate buyer uncertainty, enhance personalization, and manage the vast amounts of information buyers consume.
• Go-to-Market Mastery: How to fundamentally adjust your go-to-market tactics and overall strategy to regain influence and continue driving growth amid constant volatility.

Expertly curated by our analysts and experts, these 30-minute roundtables foster vibrant discussions among peers on trending topics. Held during breaks, they offer a prime opportunity for networking and knowledge sharing. Limited seats are available.

Marketplace breaks are your chance to connect with sponsors and catch up with colleagues on the show floor.

As generative AI becomes a trusted resource for B2B buyers during the purchasing process, marketers must rethink how they create and distribute content. Traditional SEO tactics alone are no longer enough. To succeed in this AI-driven landscape, marketers need to produce authoritative content that is easily discoverable across AI tools, search engines, and buyer-preferred channels. This session will explore how to craft content that builds trust by answering deeper buyer questions and guiding decision-making. Attendees will learn how to define quality in the age of AI and how to create content that stands out. Join us to discover practical strategies for adapting your content approach and staying ahead in a rapidly evolving digital environment.

Enjoy lunch while networking with your peers and partners.

Storytelling is a strategic skill that helps translate data into business impact, shift perceptions of marketing from cost center to growth driver, and inspire action and investment with stakeholders. Do you recite metrics or storytell your impact to the business?

Expertly curated by our analysts, these 30-minute roundtable co-hosted with our sponsors will foster vibrant discussions among peers on trending topics. Held during the lunch break, this offer a prime opportunity for networking and knowledge sharing.

The 2025 B2B Programs Of The Year Honors recognizes outstanding achievements in a particular area in product, marketing, sales, and customer engagement functions based on innovative frameworks and best practices to improve functional performance.  

In the rush to integrate generative AI, most B2B marketing organizations are making a critical mistake: they’re assigning talent where needed as a quick fix, not a fundamental shift in their operating model. Teams are plugging talent gaps reactively without a deeper, forward-looking strategy. This fragmented, “just-in-time” approach creates silos, duplicates effort, and ultimately limits the true, transformative power of GenAI. This session will challenge marketing leaders to move past this reactive state and consider a proactive, strategic approach to how they structure GenAI talent within their team to ensure their organization is not just using AI, but leading with it.

• Learn the five key phases required for a revenue process transformation project to be successful.
• Understand how to evaluate your organization’s current state to pinpoint required changes in people, process, and technology to support this transformation.
• Know the major changes in roles/responsibilities that front–line teams must make to support this initiative.

Connect with your peers and partners over coffee and refreshments.

The 2025 B2B Return On Integration Honors showcase C-Level experts in organizations that have achieved strong product, marketing, sales, and customer engagement alignment, and as a result have improved company performance.

Event marketers are under increasing pressure to do more with less—repurpose content, extract deeper insights from event data, and deliver measurable impact across the event lifecycle. These long-standing challenges are now amplified by evolving audience expectations, tighter budgets, and competitive intensity. Artificial Intelligence (AI) presents a transformative opportunity—but adoption remains low. This session will spotlight the most valuable AI use cases before, during, and after events, and offer practical guidance on how to deploy AI effectively. Attendees will leave with a clear understanding of where AI can drive the greatest value—and how to start unlocking it.

Join us for an evening reception full of networking, fun, food and refreshments.

Join us for an evening of exceptional dining, engaging conversation, and valuable networking opportunities. We’re excited to see you there!