Economic uncertainty and market volatility are forcing executives and business leaders to revisit budget planning with much higher expectations. As you tackle 2026 planning, how can you make the biggest impact with lasting benefits rather than one-time reductions? Join Amy Bills for this interactive discussion with fellow demand & account-based marketing leaders on your plans, priorities, and initiatives for the upcoming year, guided by Forrester’s 2026 Budget Planning Guides. Leave the conversation with new ideas for how to meet the growth challenges of 2026 and beyond.Questions for discussion:Where are organizations maintaining, cutting, or increasing current investment?How do I obtain greater enterprise intelligence to connect budgets with specific investments?How do I build an optimization mindset? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
AI leaders can use this report to understand the value they can expect from an AI consulting services provider and to explore potential partners.
Cloud and AI will drive infrastructure software growth of 13.3% from 2025 to 2029; application software will see slower growth of 9.5%.
This toolkit helps revenue enablement leaders navigate the sales recruitment effort and plan, execute, and optimize their sales recruiting processes.
B2B organizations must shift from tracking individual leads to engaging buying groups, which requires alignment across marketing, sales, and operations teams.
This report will provide guidance to security leaders on how best to improve IT and OT team collaboration to benefit the business.
In this report, we provide a step-by-step process for moving to a consumption- or usage-based pricing model — in whole or in part.
Use this communications plan template to plan and manage your communications about your operating principles.
Open-source AI models vary in transparency, usage rights, and community support. Forrester’s MOF guides enterprises in choosing the right model.
Establish cross-functional governance, democratize data, and productize AI to drive security, privacy, compliance, self-service, and discovery.