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Forrester’s research gives global business and technology leaders a clear vision to see what’s now and what’s next. Our insights help you shorten the distance between bold vision and superior execution with a proven path to growth.
  • The State Of B2B Marketing Measurement
    Trends Report
    February 7th, 2025
    8 min read

    Understand the current state of B2B marketing measurement and its implications for marketing leaders evolving their approach to marketing measurement.

  • An Inside Look At B2B Summit North America
    ON-DEMAND WEBINAR
    February 6th, 2025

    Forrester’s B2B Summit North America 2025 provides an opportunity to align your go-to-market teams — marketing, sales, customer, and product — on new ideas, frameworks, and practical advice to drive growth and lead transformation. Make the most of the exclusive access you'll have with Forrester's entire go-to-market team of analysts and industry leaders. Join Dave Frankland, B2B Summit Host, as he previews: Mainstage sessions: Get to know the speakers that will address changing buyer behaviors and how go-to-market teams must prepare to best meet the needs of new buying teams. Analyst-led roundtables, breakout Sessions, and workshops: See the critical research to review and interactive tools to leverage so you and your team can pre-register and take full advantage of more than 50 interactive sessions with the Forrester team and your peers. Exclusive live certification offerings: Take part in curated, guided tracks designed to help you and your team apply Forrester’s ideas and frameworks to your organization. Get professionally certified in two tracks: “Capitalize On The B2B Buyer Power Shift” or “Harness AI For B2B Marketing, Sales, Customer & Product.”Plus, Dave will share some pro tips to stay comfortable and enjoy your time in Phoenix.

  • How Coach-Like Managers Build Better Teams
    podcast
    February 6th, 2025

    What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore the evolving role of managers and how adopting coaching behaviors can empower teams for long-term success. They also preview their session on the topic at Forrester’s upcoming B2B Summit North America.

  • How In-Store Payments Work
    Trends Report
    February 6th, 2025
    8 min read

    This report is part of Forrester’s payments essentials research and details the anatomy of POS, mPOS, and softPOS payments.

    Lauren Cevallos