This report helps marketers understand consumer attitudes toward loyalty programs.
Use this report to understand the roles, responsibilities, and decision points when escalating an incident to a breach and invoking IR services.
In our evaluation of B2B marketing and sales data providers, we researched, analyzed, and scored the most significant ones.
Banks are slipping to the sidelines of small‑business decisions; this report outlines how to restore relevance through relationship sovereignty.
This report describes the impact of genAI on enterprise architecture and provides a foundation for building EA roadmaps and programs of action.
To steer your DX strategy, use the Digital Moments Map to understand users’ proclivities for using different interaction modes by task type.
This report outlines the key components of an effective sales compensation policy.
With the widespread adoption of AI agents on the horizon, employees will soon have coworkers whose capabilities equal or exceed their own. This shift requires enterprises to rethink how roles will change and what new skills employees will need to succeed. Attend this peer discussion to explore the five agent experience (AX) requirements that will evolve as AI agents become more autonomous. This conversation, hosted by Craig Le Clair, VP and principal analyst, and David Brodeur-Johnson, principal analyst, will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:How do we see the role of AI agents evolving? Could they eventually sit at the center of workflows and take on the role humans currently play as primary orchestrators? What is the progression or maturity path for AI agents, and what signals might help us understand where they’re headed? What approaches can we share for shaping a workforce skills roadmap? What might this look like, specifically for customer service and application development teams? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
This episode is quickly becoming a classic for B2B leaders. As we head into the Forrester B2B Summit, its perspective on buying networks and modern buying complexity is still essential listening for anyone focused on growth. We hope you enjoy this episode.
In our evaluation of organizational change management services providers, we researched, analyzed, and scored the most significant ones.