AI is reshaping marketing teams at every level, from workflows and skills to decision-making and organizational design. Many leaders are navigating unclear expectations, uneven readiness across teams, and pressure to demonstrate rapid AI progress. This peer discussion is an opportunity to connect with other leaders who are working through similar challenges and to explore what is working as AI becomes more deeply woven into daily marketing operations. Join Rani Salehi, CMO executive analyst, and fellow B2B marketing leaders to talk about how organizations are approaching AI adoption, where peers are seeing early momentum, and how teams are rethinking roles, operating models, and collaboration as capabilities evolve. Bring your questions, experiences, and examples. We will shape the conversation together. During this peer discussion, we’ll explore: How AI is influencing marketing org structure, processes, and expectations today. Where misalignment or misconceptions slow progress and how peers are addressing them. Practical ways teams are building readiness and adapting roles to support AIdriven work. This session is most relevant for marketing leaders navigating AI-enabled transformation in B2B environments. Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders.
Quantum security requirements will hit organizations in places you did and didn’t expect — from the security team looking to upgrade its PKI to the development team making sure upcoming releases are quantum safe to the infrastructure team looking at hardware refreshes and legacy IoT devices. Organizations must mobilize across security, infrastructure, development, innovation, risk, and procurement to ensure their systems, data, and customer commitments remain secure in a post quantum world.In this fireside chat, we break down what Q day readiness truly requires, why timelines are shrinking, and how technology leaders can coordinate an effective, enterprisewide migration strategy. Whether you're leading security, infrastructure, product development, or risk governance, this session will help you chart a path toward quantum safe resilience.Key takeaways: Understand why quantum security timelines have accelerated — and what NIST’s deprecation deadlines mean for your organization.Learn the essential roles of your cross‑functional Q‑day team and how to coordinate enterprisewide cryptographic discovery and migration.Gain actionable guidance on preparing infrastructure, identity systems, third‑party ecosystems, and development pipelines for post‑quantum cryptography.Target audience level: beginner
We outline the EAMS Function-First Tech Buying Framework to help EA leaders choose the right platform.
Buyers now rely on genAI to filter claims across sources, raising standards of credibility and making proof-based content essential to trust and visibility.
S&R leaders can use this report to understand the business value that they can realize by tackling each of these priorities and how best to do so.
This report reveals how government buyers make decisions and what sources they turn to for information.
HR, technology, and business leaders can use this report to understand the value they can expect from a skills intelligence solution and to explore potential partners.
To capitalize on opportunities for short-lifecycle products, leaders at manufacturers must understand which capabilities to own and which to orchestrate.
This report helps marketers understand consumer attitudes toward loyalty programs.
Use this report to understand the roles, responsibilities, and decision points when escalating an incident to a breach and invoking IR services.