B2B buyers have always been changing and adapting to evolving markets, technologies, and economic turmoil. Are sellers equally tuned in to the same elements? This webinar looks at these elements from the perspective of both buyers and sellers.Key takeaways: Learn how to identify and react to alarming negative sentiment expressed by B2B buyers, even after successfully making a purchase.Learn how to stop signaling that your sales team members are "coin-operated" with coach-like management techniques.Discover how to leverage generative AI capabilities for revenue enablement — that you're probably already paying for.Target audience level: intermediate
Generative AI (genAI) has distinct security-, efficiency-, and agility-boosting effects in customer identity and access management (IAM), anti-money laundering (AML), and fraud management. This webinar highlights how to use these capabilities.Key takeaways: Learn the uses of genAI in customer IAM.Discover the uses of genAI in fraud management and AML.Explore the risks of genAI and how to overcome them.Target audience level: intermediate and advanced
This report examines the state of DLP technology, investment drivers, and alternative approaches that help you achieve DLP as an outcome.
This toolkit is designed to help revenue enablement leaders develop and implement a best-in-class sales communications program.
This report highlights key metrics from Forrester’s Product Management Survey, 2024 and notes where current practices vary from Forrester prescriptions.
The director of product management ensures the success of a product portfolio by enabling product managers to succeed.
B2C marketing executives can use this report to understand the value they can expect from a real-time interaction management software offering and to explore potential partners.
2025 is already off with a bang! Security leaders face a constant battle of prioritization: what threats to focus on, what vulnerabilities to prioritize, what new processes to implement. In this session, we foster a group discussion to talk about the top five threats Forrester sees security leaders facing in 2025: High-quality, convincing deepfakesTech exuberance over generative AIJob loss radicalizationInfostealers driving extortion with generative AIDistractions from global eventsCome join us to brainstorm and network with other security leaders on how to protect against these threats and on what other threats your organization is facing. Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
This report examines the latest data for US marketing agencies’ genAI adoption, objectives, usage, benefits, barriers, partners, and commercial models.
Digital business leaders need to build strong strategic partnerships with their digital platform software and service providers.