Real-time interaction management software (RTIMS) empowers organizations to determine and orchestrate contextually relevant experiences for mutual value realization at the appropriate moment in the customer lifecycle via preferred customer touchpoints.RTIMS requires an ecosystem of integrated capabilities versus a single platform — though a sophisticated AI-enabled decisioning engine is critical. RTIMS is an enterprise challenge involving significant investments in both technology and people, with the benefit of sustainable ROI for successful implementations. This webinar discusses findings from our recent Forrester Wave on RTIMS solutions. Key takeaways: Understand the current RTIMS landscape.Discover which RTIMS capabilities are right for you.Hear about RTIMS best practices from leading firms.Target audience level: intermediate and advanced
Metrics obsession is a common cultural problem with consequences for CX, and CX leaders can inadvertently exacerbate the problem. Join Forrester and your peers in this session as we share with one another the challenges within an organization focused on hitting metrics targets, how these challenges impact us, and what we can do to overcome them. This conversation will be hosted by Forrester analysts Maxie Schmidt and Angelina Gennis and will include open discussion with participants. Please bring your questions and experiences to share with the group. Questions for discussion: What does “metrics obsession” look like in your organization? How does it manifest in cultural norms? What are your practices for metrics design and management? Do these practices ensure your metrics are reliable and valid?What tactics do you observe to support a balanced relationship with metrics? What culture work is effective? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Join host and Forrester analyst Barbara Winters and your peers to learn how business buyer journeys are changing and what vendors can do to modernize their sales and marketing strategies in a world driven by AI search and demanding, distrustful buyers. This conversation will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion: Have your sales conversations changed in the last two years based on buyer's expectations? What are the most important third-party sources of information your buyers use to validate your offering? How do you communicate business value? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for artificial intelligence.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
Please note that this session will be prerecorded.Join Forrester experts for a presentation that will dive deeper into Forrester’s 2026 Predictions for Asia Pacific.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for payments.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
Human-related breaches remain a complex challenge for most organizations, with widely varying definitions causing confusion and ineffective mitigation strategies. This lack of clarity leads CISOs and their teams to focus on common risks such as phishing while overlooking a broader human risk landscape. While security awareness and training (SA&T) is often touted as the silver bullet, it remains ineffective, as does overfocusing on technology. Join us in this webinar to rethink your approach to human-related breaches and to identify, prioritize, and mitigate those risks. Learn to assess the breaches that pose the most risk, to define and describe breaches to stakeholders to receive critical advocacy for your initiatives, and to treat human-related risks holistically. Hear how to take the first steps towards a human risk management (HRM) strategy to bolster your security controls.Key takeaways: Learn how to cut through the noise and define human-related breaches in a way that actually makes sense to your stakeholders.Discover how to spot the human risks your current strategy might be missing and how to manage them.Get practical tools to prioritize breaches based on real impact, not just familiarity or fear.Understand why SA&T alone won’t save you — and what a holistic human risk management strategy looks like.Target audience level: all levels
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for Europe.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
What’s in store for marketers in 2026? We can’t control the future, but we can predict the shape it may take. Understanding what’s next in consumer and marketplace trends allows you to equip yourself, your team, and your organization to navigate uncertainty and prepare for growth. Join VP and executive partner Jen Sanning, VP and executive partner Eric Epstein, and VP and research director Mike Proulx for an exclusive preview of Forrester Predictions in an interactive discussion with other B2C marketing leaders. During this peer discussion, you’ll:Be among the first to hear Forrester’s 2026 predictions for B2C marketing executivesShare with and learn from your peers what’s top-of-mind for the new yearLearn specific actions that will help you prepare your marketing function for 2026This peer discussion is an opportunity to share and learn from each other. Come prepared to engage in a dialogue on future consumer and marketplace challenges and opportunities.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for automation and robotics.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels