In volatile times, marketing, customer experience, and digital leaders in consumer-facing businesses can’t let shifting winds and heavy currents push their business off course. Instead, these business leaders must keep a cool head, resist knee-jerk reactions, and fine-tune strategies precisely and creatively to adapt to only the meaningful and substantial changes in the market and business environment.Key takeaways: Recommit to - and invest in - growing customer obsession maturity across the organization.Reaffirm your brand, customers, and priorities to then take bold, not rash, steps: implementing “always on” scenario planning, staying creative, and communicating brilliantly.Master change management to keep your team energized and focused on delivering quality customer experiences.Ratchet up management of the risks in your control.Target audience level: beginner and intermediate
This client webinar was originally scheduled for March 26th, 2025.Machinery-of-government (MoG) changes restructure agencies, eliminating or splitting up some, combining others, and often causing radical shifts in mission. The US is currently facing significant upheaval across federal agencies, as the current administration has intensified these changes.In this webinar, we explore best practices, examples, and considerations that you should be aware of to successfully weather these changes.Key takeaways: Learn how to facilitate successful organizational transformations.Create a plan to address upheaval and change.Understand best practices for MoG change.Target audience level: all
Misalignment in B2B planning disrupts sustainable growth and negatively impacts the customer experience. In this session, we'll show you how to integrate, sequence, and synchronize planning processes across all your go-to-market functions. By getting everything aligned, you'll not only drive growth but also create a smoother, more enjoyable journey for your customers.Join us to enhance coordination and drive success across your go-to-market functions.Key takeaways: Synchronize Efforts: Master the layers of B2B planning across teams to ensure everyone is working in harmony.Foster Collaboration: Learn the sequence of annual planning processes (occurring throughout the year) that promote teamwork and help commit resources and priorities effectively.Avoid Siloed Execution: Identify the essential outputs needed to inform each downstream planning process, ensuring seamless execution across all functions.Target audience level: all levels
In this webinar we will look at the state of IT sustainability survey Forrester conducted at the end of 2024 looking at the buyer and spending behavior for sustainability initiatives for 2025. We will take a closer look at the most impactful initiatives on sustainability enterprise leaders told us they undertook in the past year how investments will look like for 2025 the key capabilities for sustainability management software solutions that enterprise leaders sort and the services capabilities that were most asked for in the market.Key takeaways: Buyer trends for sustainability management softwareServices partnerships enterprises seekMost impactful IT decarbonization efforts by organizationsTarget audience level: all levels
Economic insecurities are forcing executives and business leaders to revisit cost optimization with much higher expectations. How can you make the biggest impact with lasting benefits rather than one-time reductions? Let’s talk about ways to shift the discussion from short-term cost cutting to a strategic cost optimization mindset. This conversation will be hosted by Linda Ivy-Rosser and Lauren Nelson, VP, research directors at Forrester, and will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:Where are organizations maintaining current investment?How do I obtain greater enterprise intelligence to connect budgets with specific investments?How do I rethink the fundamentals and our core business assumptions? How do we build an optimization mindset? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Forrester’s Government Trust Imperative Score helps to assess trust in government, drive mission-critical behaviors, and strengthen bonds with people.
Forrester’s Q4 Tech Pulse Survey, 2024, shows AI, genAI, and analytics are key to improving IT resilience and AIOps. Read the report for insights.
APAC tech markets were resilient in 2024 and looked to remain so until the announcement of far-reaching US tariffs likely to dampen IT investment in 2025 and 2026.
The Forrester Postsale Customer Lifecycle Framework for B2B organizations identifies four phases of the postsale experience through customer and company lenses.
This report outlines how business leaders should uplevel their technology, teams, and operational strategy as localization becomes AI-centric.