Join Forrester experts and your peers for an interactive presentation that will dive deeper into our report, The State Of AI, 2025.Key takeaways: Recognize that AI adoption is accelerating but remains shallow in strategic impact.Identify critical governance gaps that hinder responsible and consistent AI use.Acknowledge that weak leadership credibility is slowing true AI transformation. Understand that uneven workforce readiness is creating disruption and uncertainty.Realize that current AI productivity gains are not yet driving financial outcomes.Target audience level: intermediate
In their first 90 days, CISOs must demonstrate awareness, empathy, and integrity to ensure early success and avoid isolation.
Smart buildings are evolving from workplace amenities into strategic assets tied to productivity, cost, and ESG outcomes.
Security and risk pros can use this report to understand the value they can expect from a proactive security platform and to explore potential partners.
Use this checklist template to assess the progress of the territory assignment process and ensure all the key tasks required for a successful launch have been planned for and completed.
This report highlights key insights from the Forrester Wave study, customer sentiments, and what genAI use cases are live in the solutions that we evaluated.
Forrester’s Digital Sovereignty Asessement Tool helps tech leaders assess eight key sovereignty domains and guide adaptive IT decisions.
Use this checklist template to assess the progress of sales compensation policy development and ensure all the key tasks required for a successful launch have been planned for and completed.
Forrester’s Function-First Tech Buying Framework helps businesses identify redundancy in their tech ecosystems and introduce only the additions they need.
Marketing and CX leaders are collaborating to win new customers, create deeper customer relationships, and bring brand promises to life. Join Forrester analyst Su Doyle, executive partner Jen Sanning, and your peers to learn how CX and marketing can partner up to improve buyer journeys, understand loyalty drivers, and deliver consistent brand experiences. Please bring your questions, learnings, and ideas to share with the group. During this peer discussion, you’ll learn: How B2B, B2C, and B2B2C organizations blend CX and marketing expertise How CX and marketing can improve value for customersHow to identify CX-marketing collaboration opportunities This peer discussion will be most relevant for marketing Leaders and CX Leaders.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.