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Forrester’s research gives global business and technology leaders a clear vision to see what’s now and what’s next. Our insights help you shorten the distance between bold vision and superior execution with a proven path to growth.
  • The Modern Age Of Enablement: What It Means For Buyers And Sellers
    UPCOMING WEBINAR
    June 17th, 2025

    B2B buyers have always been changing and adapting to evolving markets, technologies, and economic turmoil. Are sellers equally tuned in to the same elements? This webinar looks at these elements from the perspective of both buyers and sellers.Key takeaways: Learn how to identify and react to alarming negative sentiment expressed by B2B buyers, even after successfully making a purchase.Learn how to stop signaling that your sales team members are "coin-operated" with coach-like management techniques.Discover how to leverage generative AI capabilities for revenue enablement — that you're probably already paying for.Target audience level: intermediate

  • Generative AI In Customer IAM, AML, And Fraud Management
    UPCOMING WEBINAR
    June 17th, 2025

    Generative AI (genAI) has distinct security-, efficiency-, and agility-boosting effects in customer identity and access management (IAM), anti-money laundering (AML), and fraud management. This webinar highlights how to use these capabilities.Key takeaways: Learn the uses of genAI in customer IAM.Discover the uses of genAI in fraud management and AML.Explore the risks of genAI and how to overcome them.Target audience level: intermediate and advanced

  • The State Of Product Management, 2025
    Data Overview Report
    June 16th, 2025
    11 min read

    This report highlights key metrics from Forrester’s Product Management Survey, 2024 and notes where current practices vary from Forrester prescriptions.

  • Top Cybersecurity Threats In 2025: Insiders, Deepfakes, And Generative AI
    PAST PEER DISCUSSION
    June 13th, 2025

    2025 is already off with a bang! Security leaders face a constant battle of prioritization: what threats to focus on, what vulnerabilities to prioritize, what new processes to implement. In this session, we foster a group discussion to talk about the top five threats Forrester sees security leaders facing in 2025: High-quality, convincing deepfakesTech exuberance over generative AIJob loss radicalizationInfostealers driving extortion with generative AIDistractions from global eventsCome join us to brainstorm and network with other security leaders on how to protect against these threats and on what other threats your organization is facing. Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.