Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for software development.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
In highly regulated industries like healthcare, insurance, and financial services, trust is imperative but has hit historic lows. As consumer expectations evolve and regulatory scrutiny intensifies, leaders must proactively safeguard and strengthen trust to remain competitive and compliant. Join us for a conversation hosted by Forrester analysts Arielle Trzcinski, Alyson Clarke, and Rohit Makhijani to share learnings and best practices on cultivating trust. This session will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion: What roles do transparency and communication play in building long-term trust? How are organizations adapting trust strategies in response to AI, cybersecurity threats, and regulatory changes?Have you had any recent success in moving the needle on trust? What was the approach and how did you measure the impact?Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
B2B buyers actively seek out advice from external influencers such as review sites, industry analysts, the business press, and others, trusting their third-party status and their insights. It’s time to reimagine and reprioritize influencer relations as traditional vendor-led marketing and sales engagement models give way to empowered audiences’ preference for the authority of independent experts. Forrester analysts Ian Bruce and Karen Tran host this conversation, which will include open discussion with participants, so please bring your questions and experiences to share with the group. Topics for discussion:How external influencers drive buying group decision-making Why a new network of influencers is emergingHow to focus on “influencing the influencers” Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
This report explains AEO and SEO’s similarities and differences and how to optimize content, websites, and measurement across answer engines.
Forrester’s Global Government, Society, And Trust Survey, 2025 provides insights on the state of consumer trust across the globe.
This report equips B2B marketing leaders to identify diagnostic patterns, uncover blind spots, and prioritize capability improvements.
FWD applied Forrester’s HPIT framework to elevate technology from a support function to a strategic enabler and drive measurable business impact.
The revenue enablement function delivers content and communications to sellers so they can be more customer-friendly and productive.
Tech leaders must adapt their upskilling focus to ensure their organization can effectively deliver and take advantage of AI.
This week on the CX Cast, Forrester research director Rick Parrish joins Martin and Angelina to discuss Forrester's new Total Experience Score — a framework designed to unify brand and CX measurement. Tune in to hear why legacy metrics like Net Promoter Score℠ (NPS) and customer satisfaction (CSAT) are no longer sufficient, and how the Total Experience Score provides a more nuanced, actionable view of your brand.