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Forrester’s research gives global business and technology leaders a clear vision to see what’s now and what’s next. Our insights help you shorten the distance between bold vision and superior execution with a proven path to growth.
  • Getting Sales Learning Delivery Right: The What, When, How, And Who
    UPCOMING WEBINAR
    July 8th, 2025

    B2B revenue leaders are challenged with the conundrum of delivering crucial sales training to their team: Training both amplifies their reps’ competencies and yet draws precious time away from customer-facing activities. Often delivered at an inopportune time, leveraging unpopular modalities, and lacking adult learning best practices, sales training remains ineffective unless delivered as part of a comprehensive and permanent sales talent lifecycle management strategy. In this webinar, we highlight the “what, when, how, and who” behind optimal everboarding for your quota-bearing individual contributors.Key takeaways: Learn the best (and worst) learning modalities for your B2B sales reps.Understand how to time learning delivery so it's sticky.Discover how to engage your first-line sales managers to amplify ongoing sales learning and development.Target audience level: intermediate

  • Top Emerging Technologies For 2025: GenAI For Language
    UPCOMING WEBINAR
    July 8th, 2025

    Accelerate innovation with deeper insights about why generative AI (genAI) for language is important, when it will likely pay off, and how others are using it; we feature the latest expert insights, practical tips, and key steps you and your team can take with this rapidly evolving technology. GenAI for language can potentially enhance content creation, automate translations, and improve communication processes over a short- to mid-term horizon. Join this session to learn more about how this technology will mature and steps you can take to maximize your investment in it.Key takeaways: Learn about the advancements in language-based AI.Understand its application in content creation and communication.Explore successful implementation examples.Target audience level: all levels

  • Customer 360 Data Source Checklist
    Decision Tool
    July 7th, 2025
    5 min read

    Use this tool to determine which data sources to include in your Customer 360 assessment and to prioritize business outcomes and focus on the use case.