The results of the recent Forrester Wave™ for commerce search and product discovery are in. Join us as we show and discuss a market that is speeding ahead, rapidly evolving how digital merchants present and personalize their products and services.Key takeaways: Learn about the leading vendors in this market.Understand the key differentiators in commerce search and product discovery.Identify the "gotchas" when designing agentic shopping assistants.Target audience level: all levels
Looking ahead to 2026, B2B marketing executives will continue to face unprecedented market volatility, increasing buyer empowerment, and rapidly advancing technology (e.g., AI). Meanwhile, they are also facing increasing tension within their own executive ranks about the role and expectations for marketing. Forrester believes marketing leaders can “flip the script” and build greater influence and impact by recalibrating marketing’s purpose, scope, and ability. In this peer discussion, we will share forthcoming research on the four “purpose zones” for B2B marketing and how you can build momentum for marketing’s strategic role in the growth engine by reframing key challenges as opportunities. This conversation will be hosted by Forrester analyst Matthew Selheimer and will include open discussion with participants, so please bring your questions and experiences to share with the group. Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for tech leadership.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
Join Forrester experts and your peers for an interactive presentation that will dive deeper into Forrester’s 2026 Predictions for digital commerce.Key takeaways: Understand the changing technology, consumer, and market dynamics in store in 2026. Uncover new insights based on Forrester’s research and expert analysis.Prepare your team and your organization for what’s ahead. Target audience level: all levels
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