This report outlines the mobile development role along with the tools, skills, and knowledge they need to be successful.
This data snapshot examines how organizations are embedding genAI into their products.
This data snapshot examines the ways in which product management organizations are using genAI.
This data snapshot shows product managers’ predominant approach to pricing the genAI capabilities of their products or offerings.
This data snapshot compares how small and medium-size businesses and enterprises are adopting genAI for product management.
Security leaders can use this report to understand how peers plan to spend their 2026 security budgets and tackle their most pressing issues.
We provide detailed guidance on how to use the Forrester Advertising Technology Assessment.
AI‑mediated search is rapidly becoming a primary entry point for financial decisions. Customers now start their banking journeys with LLM platforms, not branded sites — and they trust these tools enough to ask sophisticated, advice level questions. Solo host Martin Gill speaks with principal analyst Aurelie L’Hostis to break down this shift and what leaders must do now. Aurelie shares new data on how consumers use third‑party AI assistants for banking queries, why trust is shifting, and how AI‑powered search is reducing human traffic to brand websites. She also outlines the coming rise of agent‑to‑agent interactions and the backstage capabilities that banks must develop before conversational banking can scale.
Four traits set high AI adopters apart: customer-led, CEO-driven, data and platform-ready, and have a high AIQ. Drive outcomes with clarity and resolve about how to scale AI for impact.
Middle managers risk blocking organizations’ ability to move as fast as customers and the market require. Leaders must rethink this role to succeed.