With the continued rise in the importance and size of partner ecosystems, many B2B organizations increasingly rely on ecosystem partners to fulfill buyer and customer expectations, advance innovation opportunities, and achieve corporate revenue and growth objectives. This highlights the importance and growth in partner ecosystems for B2B leaders and underscores ever-increasing expectations across the functions that support them. Join your peers and Forrester’s Kathy Contreras to discuss the state of your partner ecosystem and the key opportunities and challenges that you and your organization face as you navigate these evolving expectations. Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
The results from our 2025 global survey into the state of customer feedback management and customer experience (CX) measurement programs are in! Join us for this webinar to discuss the results.Key takeaways: How CX leaders around the world manage customer feedback and measure CX.The key listening posts and metrics CX leaders and their organizations rely on.How CX leaders embed metrics and insights into their organizations.The technology CX leaders are using and how they’re leveraging generative AI.Target audience level: all levels
Learn how to create a clear, effective service-level agreement with this simple step-by-step guide.
Use this ADR template to standardize documentation of significant architecture decisions and strengthen alignment.
This report defines the framework and best practices to optimize AI costs.
B2C marketers must improve both brand equity and customer experience in a challenging 2025. Forrester’s data reveals how they plan to do this.
Discover key insights into consumer satisfaction with health insurance, and learn how insurers can address top customer concerns to enhance their services.
CMOs are increasingly focusing on efficient marketing operations to power results. Join VP and executive partner Eric Epstein and principal analyst Jessica Liu for this interactive discussion with B2C marketing leaders on how optimizing your B2C marketing operations function can enable sustainable growth and improved productivity.We’ll discuss what it takes to define a marketing operations scope, how to develop more advanced capabilities to make a greater impact, and how high-performing organizations distinguish the marketing operations role clearly from other interlocking teams. Come prepared to share your biggest questions, challenges, and wins for marketing operations at your organization.Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Angelina and Martin are joined by returning guests Maxie Schmidt and Dipanjan Chatterjee to explore the fascinating psychology and data behind consumer purchasing decisions. Drawing from their latest Forrester research, we unpack why people say they buy versus why they actually do—and how brands can use this knowledge to better serve their customers. We discuss: Why traditional surveys fall […]
This peer discussion was originally scheduled for May 7thEconomic insecurities are forcing executives and business leaders to revisit cost optimization with much higher expectations. How can you make the biggest impact with lasting benefits rather than one-time reductions? Let’s talk about ways to shift the discussion from short-term cost cutting to a strategic cost optimization mindset.This conversation will be hosted by Forrester’s Biswajeet Mahapatra and Leslie Joseph and will include open discussion with fellow technology leaders. Please bring your questions and experiences to share with the group. Questions for discussion:Where are organizations maintaining current investments?How do I obtain greater enterprise intelligence to connect budgets with specific investments?How do I rethink the fundamentals and our core business assumptions?How do we build an optimization mindset?Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.