New year, same frenetic pace. To keep up with the changes AI and geopolitics continue to bring to security leaders, they must work with execs and peers to embrace risk management and ensure security is top of mind, not an afterthought, during perpetually volatile times. Join us for an interactive peer discussion to preview our report on the most important recommendations for your security program in 2026. Discuss the findings with the report’s lead authors and understand the rationale behind them. You’ll have the opportunity to leverage your peers’ insights, challenges, and priorities to guide your security strategy for the next year. This conversation will be hosted by principal analyst Jess Burn and VP, principal analyst Jeff Pollard. It will include open discussion with participants, so please bring your questions and experiences to share with the group. Questions for discussion:What efforts should security leaders prioritize in 2026? Who should security leaders involve in furthering those efforts? How is AI affecting security budgets and staffing in 2026? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
Business buying remains a complex process despite growing influence of self-service technologies such as generative AI (genAI). Companies must have a deep understanding of their target market and buyers’ needs, preferences, and behaviors to assist them in decision-making. B2B marketing and sales teams also must understand what they need to do differently to accommodate buyers’ use of genAI. This webinar presents the European findings from Forrester’s Buyers’ Journey Survey, 2025 to help companies understand the nuances when targeting European audiences and navigate the obstacles that European buyers encounter.Key takeaways: Understand subtleties in B2B buying among different European countries, as well as comparisons with the rest of the world.Explore how European buyers are using genAI to research solutions and vendors.Learn what providers must do differently to improve buyer engagement and help buyers make better buying decisions.Target audience level: all levels
Our flagship podcast is on pause as we think about what comes next and how we can best bring our insights to life in an era of nonstop change.
To earn trust and turn IT work into real business value, lead with dependability, transparency, and consistency — not technology.
Security leaders can use this report to understand how peers plan to spend their 2026 security budgets and tackle their most pressing issues.
In our evaluation of Microsoft Business Applications service providers, we researched, analyzed, and scored the most significant ones.
In our evaluation of digital asset management system providers, we researched, analyzed, and scored the most significant ones.
This report highlights major privacy and cybersecurity challenges, concerns, priorities, and plans that tech execs should use to maximize effectiveness.
A snapshot of the performance of key drivers for a UK account management banking journey for two banks in a competitive importance-performance matrix.
Architects must build visual content tech stacks for real-time experiences and batch scale, with end-to-end provenance and governance baked in.