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In 2026, US retailers will spend $113 billion on their technology spending, up 6.6% YOY. The industry’s needs to modernize infrastructure, adopt AI at scale, and support omnichannel experiences are driving this change. As retailers navigate margin pressure, shifting consumer expectations, and rapid advances in automation and data capabilities, tech spending decisions will determine competitiveness and profitability. Join Emily Pfeiffer and Jitender Miglani as they analyze retail tech budgets and the implications for retail leaders as they balance efficiency, innovation, customer experiences, and long-term growth.Key takeaways: What are the market factors and retailer priorities driving US retail tech spend in 2026? How are macroeconomic forces, cost pressures, and shifting consumer behavior influencing retail tech priorities?How should retail leaders align 2026 tech budgets to improve profitability, agility, and customer outcomes?Target audience level: all levels
CX, digital, and business leaders can use this report to understand the value they can expect from a CJO platforms market and to explore potential partners.
This report explores tensions between security and technology, the mutual benefits of an alliance, and how to build, repair, improve, or elevate the relationship.