Predictions Report

Predictions 2019: CMO

Branding Brings Oomph To Differentiate CX

November 5th, 2018
With contributors:
Sharyn Leaver , Drew Green , Olivia Morley , Alex Sobchuk , Rachel Birrell


Marketing needs a boost of energy, but it won't come from purely provocative ads or some cool new technology. In the age of the customer, the best source of energy for a brand is the customer. As organizations continue their transformations toward more customer-obsessed practices, 2019 will be the year when CMOs prioritize strategies that ignite and harness their customers' energy to reinvigorate marketing.

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