Prioritize Buyer- And Customer-Facing Roles To Maximize Knowledge Enablement Effectiveness

When enabling key functions in the revenue engine such as sales, demand teams, channel partners, and others that engage with or create content for buyers and customers, an organization must focus on many potential roles. While everyone in the revenue engine will likely need some knowledge, enablement is more effective when it prioritizes the highest-impact roles. This maximizes the impact of revenue enablement efforts and ensures the right knowledge components are built and aligned to the way that people prefer to learn. In this report, we describe four attributes that should be used to prioritize knowledge enablement for roles in the revenue engine.