The Growth Discovery Model: Recommend

October 6th, 2020

Beth Caplow VP, Principal Analyst

Amy Hayes VP, Research Director

John Buten Principal Analyst

With contributors:

Katie Fabiszak , Barry Vasudevan , Barbara Winters , Paul Ferron

Summary

The Forrester Growth Discovery Model defines a four-step approach that streamlines the analysis and selection of new markets and buyer audiences. A succinct analysis and presentation of the opportunities helps portfolio marketers deliver a strong recommendation for driving business goals. The recommend step completes this approach with the analysis of opportunities and the presentation of the recommended growth strategy to the executive team. In this report, we discuss how portfolio marketers should recommend growth opportunities to executive teams for long-term organizational success.

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