Decision Tool

The Growth Discovery Model: Recommend

October 6th, 2020


The Forrester Growth Discovery Model defines a four-step approach that streamlines the analysis and selection of new markets and buyer audiences. A succinct analysis and presentation of the opportunities helps portfolio marketers deliver a strong recommendation for driving business goals. The recommend step completes this approach with the analysis of opportunities and the presentation of the recommended growth strategy to the executive team. In this report, we discuss how portfolio marketers should recommend growth opportunities to executive teams for long-term organizational success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.