Using The PMM Model To Accelerate Intelligent Growth

The Product Marketing And Management (PMM) Model can provide high-level benefits to an organization and specific advantages to marketing, product, customer success, and sales. Many organizations have no formal, documented process; they create a new process each time they create or iterate on an offering. Standardizing a product commercialization and lifecycle management process not only provides benefits to the functions involved but also helps ensure key financial benefits for the organization. In this report, we describe four types of benefits an organization can get from the PMM Model, a customer-centric and collaborative product commercialization and lifecycle process.