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For eBusiness & Channel Strategy Professionals

WEBINAR: 2018 Predictions: Customer-Obsessed, Data-Driven Retailers Thrive

November 1, 2017

Description

In a world of hyperadoption — and hyperabandonment — the key to successful retailing in 2018 is obsessing about your customer’s experience. What’s the catch? Siloed organizational structures and scarce digitally fluent talent hinder retailers’ ability to execute on that mandate. In this webinar, retail analysts Brendan Witcher, Sucharita Kodali, and Fiona Swerdlow explore how retailers in 2018 must work through these thorny fundamentals — and also actively tackle voice, artificial intelligence (AI), prescriptive analytics, and new mandates for loyalty and fulfillment.

Key takeaways:

  • Why are organizational structure and talent so crucial to retailers’ success in 2018?
  • What must retailers do about predictive analytics, voice, and other emerging technologies? 
  • How and why must retailers take retail hallmarks like loyalty and fulfillment to the next level?

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