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Throughout the down economy, eBusiness and the online channel proved to be a bright spot of growth for many firms. As other divisions saw budget and resource cuts, many eBusiness teams actually thrived during that time and pushed forward with improvements and innovations.
During this call, we discuss where eBusiness growth is coming from and how firms are capitalizing on it. Three main trends emerge that every eBusiness leader must embrace — connecting with customers through social media, engaging customers on mobile devices, and mastering multichannel relationships. Next, we discuss the tenets of these trends, and using our exclusive data on both consumers and eBusiness executives, we illustrate best practices and the key characteristics of firms that excel at eBusiness.
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As companies look to boost their struggling — or brand-new — eBusiness operations, they have common questions: What are some of the fundamentals that all eBusiness leaders need to have in their arsenals? What common obstacles must be overcome when buildin
Reporting structures are a challenge for any team, and eBusiness is no exception: Finding the right place for eBusiness teams as the Web evolves and grows in importance has been a struggle for most firms. In our latest eBusiness & channel strategy profess
Reporting structures are a challenge for any team, and eBusiness is no exception: Finding the right place for eBusiness teams as the Web evolves and grows in importance has been a struggle for most firms. In our latest eBusiness & channel strategy profess
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate
Increased customer interest in crypto-assets will move them into the mainstream in 2022. Inflation challenges not seen since the early 1980s will prompt wealth managers to train advisors on how they can better serve clients. As technology continues to accelerate, incumbent firms will add to their capabilities by acquiring wealthtechs rather than replicating solutions in-house. A saturated special-purpose acquisition company (SPAC) market will lead to a movement to protect the retail investor. In this webinar, we explore Forrester’s predictions for wealth management in 2022. Key takeaways: Learn Forrester’s predictions for wealth management in 2022. Understand how wealth management firms are responding to the challenges of inflation, the attractions of crypto, and the pitfalls of SPACs. Learn how forward-looking investment management institutions and wealthtechs are driving change today to remain relevant with digital technologies.
Join Sucharita Kodali and Fiona Swerdlow for a recap of the 2021 end-of-year holiday season. In this webinar, we review insights about the season to inform your planning for Holiday 2022. Key takeaways: How US and UK consumers felt about the season overall Highlights from 2021 Black Friday and Cyber Monday events Initial thoughts on areas to work on for Holiday 2022 Target audience level: intermediate
