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For Customer Experience Professionals

WEBINAR: Adopt The Right Governance Model For Your Journey Mapping Efforts

May 5, 2015

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Description

Learn why journey mapping governance matters to create accountability, prioritization, and durability. To pick the right governance model, Customer Experience (CX) Pros need to take a step back and think about their journey mapping approach. Journey mapping approaches range from ad hoc-reactive, to ad hoc-proactive, to systematic-reactive, to systematic-proactive. Picking the right governance model is critical to maximizing the effectiveness of journey mapping to drive change in the organization.

Agenda:

  • Why Journey Mapping Governance Matters
  • Mind The Journey Mapping Governance Gap
  • Based On Your Approach, Pick One Of Four Journey Mapping Governance Models
  • How CX Teams Can Help Their Companies Progress Along The Ad Hoc-Systematic Spectrum And Reactive-Proactive Spectrum

Key takeaways:

  • Find out how to pick the right journey mapping governance model to transform CX.
  • Learn how to progress to a more systematic-proactive journey mapping approach.

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