Skip to main content

Save or Share this Report

For Customer Experience Professionals

WEBINAR: Adopt The Right Governance Model For Your Journey Mapping Efforts

May 5, 2015

Primary author headshot


Learn why journey mapping governance matters to create accountability, prioritization, and durability. To pick the right governance model, Customer Experience (CX) Pros need to take a step back and think about their journey mapping approach. Journey mapping approaches range from ad hoc-reactive, to ad hoc-proactive, to systematic-reactive, to systematic-proactive. Picking the right governance model is critical to maximizing the effectiveness of journey mapping to drive change in the organization.


  • Why Journey Mapping Governance Matters
  • Mind The Journey Mapping Governance Gap
  • Based On Your Approach, Pick One Of Four Journey Mapping Governance Models
  • How CX Teams Can Help Their Companies Progress Along The Ad Hoc-Systematic Spectrum And Reactive-Proactive Spectrum

Key takeaways:

  • Find out how to pick the right journey mapping governance model to transform CX.
  • Learn how to progress to a more systematic-proactive journey mapping approach.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.