ON-DEMAND WEBINAR

An Inside Look At B2B Summit North America

Original Broadcast Date: February 6th, 2025

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Description

Forrester’s B2B Summit North America 2025 provides an opportunity to align your go-to-market teams — marketing, sales, customer, and product — on new ideas, frameworks, and practical advice to drive growth and lead transformation. 


Make the most of the exclusive access you'll have with Forrester's entire go-to-market team of analysts and industry leaders.  

Join Dave Frankland, B2B Summit Host, as he previews: 

  • Mainstage sessions: Get to know the speakers that will address changing buyer behaviors and how go-to-market teams must prepare to best meet the needs of new buying teams. 
  • Analyst-led roundtables, breakout Sessions, and workshops: See the critical research to review and interactive tools to leverage so you and your team can pre-register and take full advantage of more than 50 interactive sessions with the Forrester team and your peers. 
  • Exclusive live certification offerings: Take part in curated, guided tracks designed to help you and your team apply Forrester’s ideas and frameworks to your organization. Get professionally certified in two tracks: “Capitalize On The B2B Buyer Power Shift” or “Harness AI For B2B Marketing, Sales, Customer & Product.”

Plus, Dave will share some pro tips to stay comfortable and enjoy your time in Phoenix. 

Technical Information

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