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In every B2B sales organization, one of the most important roles is that of first-line sales manager (FLSM). Part coach, part leader, part manager, and part recruiter, this challenging position combines a wide range of skill sets and provides ample opportunities for both success and failure on a larger scale than that of a single, individual contributor sales rep. In this webinar, Forrester vice president and principal analyst Peter Ostrow provides research-based recommendations for how to optimize the FLSMs in your sales organization.
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This webinar was originally scheduled for July 15thDon't miss out on this encore of a standing-room-only Forrester B2B NA Summit session! Due to overwhelming demand, we are hosting a special webinar to share the inspiring stories of Palo Alto Networks, Siemens, and Zendesk, all of which are actively transforming their revenue processes. As organizations prioritize revenue process transformation in 2024, many are seeking guidance on how to actually make this change, as well as validation that this change will deliver results. Key takeaways:Learn how the panel sold the vision of the change to their executives.Discover the biggest process and technical changes they overcame.Understand the actual (or expected) results from this change.Target audience level: intermediate
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