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Description
2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to localized, automated, and retention-based marketing in a post-pandemic world.
Key takeaways:
- Learn why marketers will prioritize local, retention-based marketing.
- Find out what will drive increases in marketing automation spend.
- Rethink what to do with traditional corporate sponsorship budgets.
Target audience level: intermediate
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