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Voice is poised to bring about a massive pivot in the digital transformation of brands. Just as brands got used to consumers experiencing them by furiously tapping and poking at their devices, we changed the rules. The impact of this shift is seismic — a brand must adapt to a new mode of discovery to be found, develop new ways to engage, and find a literal voice to communicate with consumers.
Key takeaways:
Dipanjan discusses Forrester’s latest research on the emergence of voice as the next major force in brand evolution and shares insights on how brands can embrace voice to increase salience, be more relevant, deliver memorable customer experiences, and build a lasting and emotional bond with consumers.
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Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice will flourish, what that means for your brand, and how to ge
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