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For B2C Marketing Professionals

WEBINAR: Content Intelligence For Marketing: A New Category And Breakout Vendors

March 30, 2017

Description

Your content today is dumb — the systems that store and deliver it have no inkling what it’s actually about. Tagging is, at best, unsystematic; at worst, it’s absent or inappropriate. Content intelligence changes all that. This fast-growing capability automates and accelerates the process of establishing what content — down to its smallest component parts — is about, what it’s good for and for which customers. The upshot will be the kinds of radical personalization marketers have been shooting for; and eye-popping results, like the direct marketer whose team sweats every single-digit uplift in customer clicks, and saw an instant double-digit uplift from content intelligence. This webinar introduces the content intelligence space and its key vendors.

Agenda:

  • Assess your content activities against automation opportunities.
  • Look for areas where using content intelligence can improve marketing outcomes.

 

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