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WEBINAR: Customer Engagement Marketing: How To Turn Loyal Customers Into Advocates

March 21, 2019


Customer stories and word of mouth are among the most powerful tools available to B2B marketers. From recognizable company logos to in-depth case studies, customers provide crucial evidence that you do what you say and deliver on your brand promises. In this digital age, where and service-oriented business models favor buyers, it is essential to market through your advocates, and not simply generate one-off testimonials. Social and digital create a plethora of advocacy opportunities, but post-sale, customer programs can only achieve scale through new process and technology implementations.

In this webinar, we introduce customer engagement marketing (CEM), a customer-obsessed approach to creating advocates. CEM calls for B2B marketers to develop customer advocacy programs that focus on deepening relationships and making customers successful from the moment they sign on as customers. Join Forrester Vice President and Principal Analyst Laura Ramos and Researcher Matthew Camuso as they present an overview of Forrester’s CEM research, including our new research covering the landscape of CEM vendors and technologies.

Key takeaways:

  • Understand why B2B marketers must practice customer engagement marketing (CEM) in the age of the customer.
  • Explore ways to design a successful CEM program that aspires to make every customer an advocate. 
  • Learn about the technologies and vendors that support CEM and determine how to select a solution catered to your customer advocacy requirements.


Vendor mentioned: Annex Cloud, Apex Loyalty, ChurnZero, Comarch, Crowdvocate, Extole, Gainsight, Higher Logic, Influitive, Pendo, Point of Reference, Repshift, SaaSquatch, Spredfast + Lithium, TechValidate by SurveyMonkey, Traackr, Upfluence, Upland Software, Vanilla Forums, Whatfix, and Yotpo.

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