Description

The chief data officer (CDO) used to be the new kid on the block. Not anymore. Today, 51% of data and analytics decision makers report working for a firm with a CDO; of those currently without the role, 40% plan to appoint one within the next 12 months. For many, the mandate has shifted up the data value chain — from managing and governing data to ensuring that it is used to derive insights, guide decisions, and deliver value. This webinar presents the results of a recent Forrester survey of CDOs and chief analytics officers (CAOs) and provides best practices on setting up a centralized data and analytics function within your organization.

Key takeaways:

• Learn how the job description of data leaders — CDOs, CAOs, etc. — has shifted from data management to driving business transformation and new revenue streams.
• Explore how CDOs collaborate across the organization to embed artificial intelligence in business apps, engage insights service providers, and even commercialize data.
• Discover how CDOs and other data leaders drive insights-driven culture in a three-step process — prepare, activate, and nurture — that weaves an insights-driven corporate fabric.

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