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Developing B2B Mobile Moments

February 10, 2015

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"B2B doesn't mean boring to boring. Business is personal. Know thyself. Know thy customer. Innovate." This insight by GE Chief Marketing Officer Beth Comstock is particularly relevant in the mobile context. Mobility delivers contextual and innovative services for business customers. Leading businesses are shifting business interactions over to mobile platforms. In addition to gaining greater efficiency, they develop new and different ways to grow and foster business relationships with customers through enhanced mobile strategies. This Webinar helps you set the strategy for developing mobile moments for business customers.


  • Consumer experiences drive business expectations for B2B mobile moments.
  • Redesign your processes as tasks fulfilled in mobile moments.
  • B2B mobile moments will change the culture of business collaboration.

Key takeaways:

  • The mobile mind shift for businesses focuses on process improvements.
  • Mobile moments involve complex ecosystems that comprise many partners.
  • The mobile mind shift has implications for your operational setup and culture.

Vendors mentioned: Airwatch, Ericsson, Fujitsu, Google, HP, Huawei, IBM, Matrix42,, SAP, T-Systems, Telstra, Truphone, Verizon, and Vodafone

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