Skip to main content

Save or Share this Report


Examining The Mobile Mind Shift At Home And Work: Global Analysis Of Consumer And Workforce Mobility

Consumer Technographics® and Business Technographics®

July 8, 2014


Society is experiencing a mobile mind shift: the expectation that one can get what one wants in one's immediate context and moments of need. It's rampant at home and at work. This shift means the battle for your customer's attention and employee's success will be waged in mobile moments — any time they pull out a mobile device to get the information and service they need to act and make a decision. Because mobile devices are pervasive in life and work, mobile moments have a pervasive impact on companies on many levels.

This Webinar introduces you to the mobile mind shift and specifically how to use the Mobile Mind Shift Index to measure how ready and eager individuals are for mobile engagement, both at home and at work. We trace the impact of mobility on an individual's personal life and follow that trend into the workplace. We examine the changing nature of workplace mobility and chart how information workers shape the future of mobile services in the enterprise.


  • What is the mobile mind shift?
  • What is the link between personal mobility and mobility in the workplace?
  • Who are the mobile and stationary information workers?
  • What are the drivers and inhibitors of a mobile workforce?
  • What should technology management professionals and business leaders expect from their increasingly mobile workforce?

Key takeaways:

  • Gauge the urgency with which you must invest in mobile and what type of features and services that information workers are ready for.
  • Understand the business technology implications of supporting a mobile workforce.

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more.

Purchase Webinar

Price: $ 1000.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.