Retail and consumer packaged goods (CPG) line-of-business leaders look to their professional colleagues in application development and delivery (AD&D) roles for help in realizing the potential afforded by new sources of insight into consumer behavior. Join this webinar to understand the current status, typical use cases, and best practices for AD&D professionals in order to harness the power of big data for your company. With the right mixture of new big data technical capabilities, competencies, and cultural change, as well as the new economics of data storage, management, and analytics, category managers and brand managers of CPG and retail are empowered to shake the kaleidoscope of transaction and clickstream data into visual patterns of causality and business value.
Agenda:
- The Tantalizing Promise Of Big Data
- Typical Causes Of Big Data Indigestion
- Popular Recipes For Success
Key takeaways:
- CPG and retail companies are still confused about big data. Although many CPG and retail companies are using big data scenarios, many are still confused about the definition and overall concept —-- and only one-third understand it as a new paradigm for turning data into business value.
- CPG and retail companies are already using big data all over the place. Apparently there is not one typical big data use case scenario in CPG and retail — companies are using big data solutions across their whole value chain and business lines, from technology management to marketing, and from supply chain to sales.
- Few CPG and retail companies have a strategic big data road map. Although many CPG and retail companies are using pointed big data solutions, only a few seem to have a strategic approach to the topic, a clear road map, and a business plan with clear key performance indicators (KPIs) in place.
Vendors mentioned: 1010data, Apigee, Applied Predictive Technologies (APT), BearingPoint, Mu Sigma, OrderDynamics, Predictix, Reflexis, and TCS.
You'll receive an email with dialing and Webex instructions prior to the Webinar.