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Generative AI (genAI) has distinct security-, efficiency-, and agility-boosting effects in customer identity and access management (IAM), anti-money laundering (AML), and fraud management. This webinar highlights how to use these capabilities.
Key takeaways:
Target audience level: intermediate and advanced
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GenAI will transform multiple functional components of identity and access management.
The CISO is the arbiter of confidence and protection for the business in a world of geopolitical strife and shifting allegiances; regulatory hurdles and changes to AI and tech; quickly emerging and changing technologies in generative AI (genAI); and constantly evolving cybercriminal activity, including deepfakes. In 2025, five threats will affect security teams more than any other: global regulatory disruptions, high-quality deepfakes, tech exuberance over genAI, job loss radicalization, and genAI-driven extortion. Security pros need to prepare in advance.Key takeaways: Global regulatory disruptions: Data-related policies, regulations, and standards are becoming less aligned between domains and across countries.High-quality deepfakes: Attackers are increasingly using deepfakes because of their ability to cast doubt on security, trust in the media, and brand reputation. Deepfakes impact verification and authentication for almost every user group, including customers, business partners, and workforce members.Tech exuberance over genAI: Enterprise adoption of genAI continues to accelerate as models proliferate, training costs come down, and deployment options increase. But tech and security leaders are learning hard lessons about how different models behave — and the work required to make them secure — as new models emerge.Job loss radicalization: A new economic reality has emerged in 2025 with a flurry of activity that saw job cuts to 4% of the US federal government workforce, massive tech layoffs, and job cuts in Europe. Employees who remain after layoffs are not happy.GenAI-driven extortion: Between continued law enforcement disruption of ransomware gangs and enterprises’ greater focus on business resilience and data backups, ransomware became less lucrative for cybercriminals in 2024. Before genAI, stealing data was only so useful — reviewing millions of emails takes far too much time. Now, with genAI, attackers can perform a quick sentiment analysis on troves of stolen data for extortion schemes.Target audience level: intermediate
Shell Fleet Solutions successfully implemented buying groups to better serve the needs of its customers with cutting-edge marketing programs and enhance support for its internal teams. Join this client webinar with Angela Scaueru and Paul Bloemheuvel from Shell and Vicki Brown from Forrester to discuss best practices for harnessing a data-driven approach to effectively integrate account, contact, and buying group behavioral data.Key takeaways: Hear about Shell Fleet Solutions’ innovative strategies for buying groups.Learn how Shell leveraged account, contact, and buying group behavioral data.See how Shell gained a deeper understanding of customer behavior, improved sales and marketing coordination, and ultimately increased customer value.Target audience level: intermediate
CRM is a critical piece of technology infrastructure that underpins a firm’s ability to deliver next-generation financial services. It connects organizational silos to drive customer and business value. CRMs are integrating AI and adding intelligent agents to boost productivity and deliver personalized customer experiences at scale. This makes CRM an indispensable tool for financial services firms aiming to enhance customer experiences, streamline operations, and drive growth.Despite the benefits, we often hear that financial services firms struggle to justify the investment in CRM modernization, and firms that have done so say that they’re struggling to extract value. This makes it more important than ever to choose the right vendor. But the financial services CRM market is bifurcating, making vendor choice even harder.Key takeaways: Understand the financial services CRM market, key vendors, and common financial services use cases.Learn how AI (predictive, generative, and agentic) is transforming CRM and what it means for financial services firms.Uncover the mistakes that are leading to the underutilization of CRM by financial services firms.Identify the key considerations that should inform financial services firms’ CRM purchasing decision.Target audience level: intermediate and advanced
If you couldn’t attend RSAC Conference 2025 (or even if you did), the Forrester Security & Risk Team has you covered. Join us for a roundtable on the key themes from the conference, takeaways from the show floor, and insights from some of the biggest sessions.Key takeaways: Learn about the most prominent technology and security themes at the conference.Discover which products and markets are dominating the show floor (and which ones have gone quiet).Hear our takeaways from the RSAC Innovation Sandbox.Explore expo trends: animals, nostalgia, and experiences.Target audience level: all levels
B2C business leaders in the US are hungry for business growth in the double digits again. Yet today’s volatile markets and consumer purchase decisions are impacting this growth more than ever. The future of commerce requires a more distributed, dynamic, and intelligent approach.Key takeaways: Understand the factors and dynamics impacting B2C purchase behaviors in the US.Learn about common challenges that B2C business leaders face in creating commerce moments that drive business growth.Dive deep into three different strategies for commerce growth — distributed, dynamic, and intelligent.Discover what you can do as a business leader to embark on the strategies that make sense for your business.Target audience level: intermediate
In volatile times, marketing, customer experience, and digital leaders in consumer-facing businesses can’t let shifting winds and heavy currents push their business off course. Instead, these business leaders must keep a cool head, resist knee-jerk reactions, and fine-tune strategies precisely and creatively to adapt to only the meaningful and substantial changes in the market and business environment.Key takeaways: Recommit to - and invest in - growing customer obsession maturity across the organization.Reaffirm your brand, customers, and priorities to then take bold, not rash, steps: implementing “always on” scenario planning, staying creative, and communicating brilliantly.Master change management to keep your team energized and focused on delivering quality customer experiences.Ratchet up management of the risks in your control.Target audience level: beginner and intermediate