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For B2C Marketing Professionals

WEBINAR: How AI Is Transforming Advertising And What You Should Do About It

February 4, 2019

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Description

Advertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing it and with positive and negative consequences for ad performance and consumer experience. This webinar helps B2C marketers cut through the hype of AI’s role and value in advertising and gives them practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.

Key takeaways:

  • AI solutions now influence all stages of the advertising process, largely for the better. But without human oversight, brand reputation, consumer experience, and ad dollars are at risk.
  • Advertisers must understand how and why AI is influencing their ad efforts, pick their battles in demanding transparency, and look for ways to interact with ad platforms to improve results.
  • AI-driven advancements — in both mundane and flashy dimensions of advertising — will shape the next generation of ad experiences.

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