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For B2B Marketing Professionals

WEBINAR: How Data Providers Have Evolved To Meet The Needs Of B2B Marketers

Using The Forrester Wave™

October 30, 2018

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Description

As much of their core data becomes commoditized, the leading B2B marketing data providers are evolving into strategic data platforms, offering a wide range of complementary tools and services that address marketing, sales, and data management use cases. This webinar provides a behind-the-scenes look at the lessons learned from in-depth product briefings and demos with 12 leading B2B marketing data providers and conversations with more than 20 of their customers. Attendees learn how to use the Forrester Wave™ evaluation of B2B marketing data providers to make their own buying decisions, how the market is currently structured, and how it is evolving.

Key takeaways:

  • Learn how innovative startups have reinvigorated this mature market with new data types and sourcing methods.
  • Learn how these solutions are addressing critical data privacy and security challenges.
  • Learn why the next big adaptation in the evolution of these solutions will be data-agnostic data management.

Vendors mentioned: Bombora, DataFox, DiscoverOrg, Dun and Bradstreet, Infogroup, InsideView, Leadspace, Orb Intelligence, Radius, ReachForce, TechTarget, and ZoomInfo

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