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As much of their core data becomes commoditized, the leading B2B marketing data providers are evolving into strategic data platforms, offering a wide range of complementary tools and services that address marketing, sales, and data management use cases. This webinar provides a behind-the-scenes look at the lessons learned from in-depth product briefings and demos with 12 leading B2B marketing data providers and conversations with more than 20 of their customers. Attendees learn how to use the Forrester Wave™ evaluation of B2B marketing data providers to make their own buying decisions, how the market is currently structured, and how it is evolving.
Key takeaways:
Vendors mentioned: Bombora, DataFox, DiscoverOrg, Dun and Bradstreet, Infogroup, InsideView, Leadspace, Orb Intelligence, Radius, ReachForce, TechTarget, and ZoomInfo
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