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To meet ever-increasing customer expectations, successful marketers must leverage real-time analytics and insights to orchestrate contextually relevant interactions. On their own, traditional marketing campaigns are ineffective. The challenge is to align highly personalized outbound communications with customer-driven inbound interactions throughout the customer life cycle. This requires real-time interaction management (RTIM).
In this webinar, we will introduce The Forrester Wave™: Real-Time Interaction Management, Q3 2015, which provides a detailed evaluation of 11 enterprise marketing technology vendors in terms of their RTIM solution capabilities. This 35-criteria evaluation includes a diverse group of vendors that address a broad range of RTIM capabilities: Adobe, Experian, IBM, Infor, Oracle, Pegasystems, Pitney Bowes, Salesforce, SAS Institute, SmartFocus, and Teradata.
In addition to details on how these vendors fared against our evaluation criteria, we will provide a look at how their users are leveraging their solutions to deliver contextually relevant customer experiences. We will further explore the key challenges to implementing RTIM, which channels provide the most opportunities, and recommendations for real-time customer engagement.
Agenda:
Key takeaways:
Vendors mentioned:
Adobe, Experian, IBM, Infor, Oracle, Pegasystems, Pitney Bowes, Salesforce, SAS Institute, SmartFocus, Teradata
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