Description
Small banks in North America definitely have a different view of the current environment than their bigger banking brethren. Smaller banks have a different outlook on the banking industry, a different software spending plans, and clear and distinct preferences when researching and purchasing technology when compared with large banks. This session drills into how the small banking segment — smaller regional and community banks and credit unions differs and how Technology Product Management & Marketing professionals targeting this market should respond.
Agenda:
- How do small and large banking IT and telecom investments compare?
- What traditional and digital media do small banks use when researching technology purchases?
- How should technology vendors develop or adapt marketing and sales strategies when targeting the small banking market?
Technical Information
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