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Description
Retailers across the board have seen a surge in mobile traffic, but most still struggle to convert more of those mobile visits into sales. But, as well as being a sales channel, mobile plays an important role in influencing consumer purchase decisions across all touchpoints including in a store. But what more can retailers do to strengthen their mobile web experience and boost sales via mobile websites? In this session, we share the results of the latest Forrester Retail Wave, which evaluated how well European retailers stack up when it comes to supporting consumers' mobile shopping experiences.
Key takeaways:
- How do European retailers’ mobile websites stack up when it comes to functionality and user experience?
- What can retailers do to streamline mobile website shopping experiences?
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