Log in to watch this webinar
Client log in
Welcome back. Log in to your account to continue.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this webinar
This webinar is available for purchase ($300).
Description
Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is quickly being embraced as the ensemble of statistical approaches required in today's complex media environment. But it is not the endpoint. Instead, it opens the door for savvy B2C marketers to play a catalytic role in leading their firms on an insights-driven transformation. This webinar looks at the role of marketing performance measurement in creating an insights-driven business.
Key takeaways:
- Marketers must embrace an insights-driven future.
- Marketing measurement can be matured in three steps.
- An analytic culture must be built alongside your tech stack.
Target audience level: all levels
Technical information
You'll receive an email with dialing and Webex instructions prior to the Webinar.
Webinar FAQs
See the Webinar FAQs for answers to technical and other Webinar questions.