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Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is quickly being embraced as the ensemble of statistical approaches required in today's complex media environment. But it is not the endpoint. Instead, it opens the door for savvy B2C marketers to play a catalytic role in leading their firms on an insights-driven transformation. This webinar looks at the role of marketing performance measurement in creating an insights-driven business.
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This report maps the evolution of marketing performance measurement into an insights-driven business strategy.
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