This report maps the evolution of marketing performance measurement into an insights-driven business strategy.
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Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is quickly being embraced as the ensemble of statistical approaches required in today's complex media environment. But it is not the endpoint. Instead, it opens the door for savvy B2C marketers to play a catalytic role in leading their firms on an insights-driven transformation. This webinar looks at the role of marketing performance measurement in creating an insights-driven business.
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This webinar was originally scheduled for February 15, 2024Effective customer feedback management and customer experience (CX) measurement programs can help you understand your customers’ needs and determine whether your organization creates customer experiences that drive business results. Join us to discuss the results of latest voice-of-the-customer (VoC) and CX measurement survey.Key takeaways:Learn how CX leaders around the world are executing their feedback management and CX measurement programs.Learn what metrics CX leaders and their organizations rely on.See what technology CX leaders are using and how they’re leveraging generative AI.Target audience level: all levels
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The growth in digital payments and the market pressures on merchants to be adaptive means that payment capabilities and the tools, teams, and partners that power them have been thrust into the spotlight and under the microscope. Yet this mature — but still dynamic — market is full of highly commoditized feature sets and virtually identical marketing and product messaging.In the Forrester Wave evaluation of merchant payment providers, we evaluated the 12 most significant providers in the marketplace.Key takeaways:See how each provider measures up.Learn what reference customers love about their providers and what they don’t.Understand the key factors to selecting the right payments provider for your business.Target audience level: all levels
For too long, the B2B enablement community has struggled with identity, with our “why” and “what” undergoing seemingly constant analysis paralysis. It’s time to leverage our amazing evolution more effectively by proving how enablement actions and expertise inform business outcomes that matter — and by informing your best journey to success. Forrester VP and Principal Analyst Peter Ostrow reveals new research data showcasing how best-of-breed enablement leaders deliver measurable outcomes across the entire spectrum of hot topics for 2024: delivering measurable value, optimizing seller competence and content, and adapting to constant change.Key takeaways:Learn how to deliver measurable enablement value.Discover ways to optimize seller competence and content. Understand how to adapt to constant industry change.Target audience level: all levels
In the highly competitive world of commerce, retailers and brands must invest in commerce and tech initiatives that will differentiate them, drive revenue growth, and keep their customers satisfied. In this webinar, we reveal the full list of top commerce tech initiatives for 2024; who is doing them well; and why these areas are the keys to success in today’s dynamic retail market.Key takeaways:Uncover the results of Forrester’s 2023 survey on top retail tech.Understand what’s hot versus hype in 30 retail tech initiatives.Learn how to use insights from 95 retail and brand professionals to identify the top priorities for your company’s digital success.Target audience level: beginner
Only the optimal balance of IT capabilities will let you run high-performance IT. High-performance IT is the pursuit of continuously improving business results through technology. IT runs in one of four dominant styles by enabling, cocreating, amplifying, or transforming in that pursuit. Tech leaders can accelerate high-performance IT journeys by balancing these styles and running with the right velocity and momentum that is aligned to their business needs.Key takeaways:Understand how to accelerate your journey to high-performance IT in each of the four IT styles.Learn about balanced investment in the right IT capabilities.See how to maintain the right velocity and momentum for your high-performance IT organization.Target audience level: intermediate