Skip to main content

Save or Share this Report


Marketing Measurement: Better ROI Today, Deeper Insight Tomorrow

February 9, 2021


Statistical analytic techniques used for marketing performance measurement give marketers the confidence to be more accountable for the ROI of their spending. Unified marketing measurement is quickly being embraced as the ensemble of statistical approaches required in today's complex media environment. But it is not the endpoint. Instead, it opens the door for savvy B2C marketers to play a catalytic role in leading their firms on an insights-driven transformation. This webinar looks at the role of marketing performance measurement in creating an insights-driven business.

Key takeaways:

  • Marketers must embrace an insights-driven future.
  • Marketing measurement can be matured in three steps.
  • An analytic culture must be built alongside your tech stack.

Target audience level: all levels

Get Access

Already a Client?

Log in to access this webinar.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.

Contact us to learn more.

Purchase Webinar

Price: $ 300.00(USD)


Webinar FAQs

See the Webinar FAQs for answers to technical and other Webinar questions.