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This Webinar presents an analysis on how different demographics are adopting and interacting with mobile devices and their impact on the future of eCommerce and payments. As mobile usage becomes increasingly pervasive, retailers and vendors worldwide will seek a greater global retail and outreach strategy. Learn how to better target the growing diversity of buyers by understanding consumer behaviors and market trends. The Webinar provides examples and references from Forrester's research, with time allowed at the end for you to ask questions.
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The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2020, we expect over 85% of total mobile handset subscribers to use smartphones as primary phones. With the emergence of low-cost smartphones, the majority of the new
We expect over 226 billion apps to be downloaded in 2015, and this number will grow at five-year compound annual growth rate (CAGR) of 14.2%. China accounts for more than 50% of these downloads. The rapidly growing penetration of smartphones, powered by t
While cash and charge cards continue to be the staples of consumer transactions online and offline in Western Europe, mobile payments are rising at almost 24% CAGR over the next five years. In-person payments are projected to grow the fastest but the shif
While the mobile interface becomes further integrated into everyday facets of living and working, merchants are increasingly looking for ways to attract customers, boost transactions, and improve the existing customer experience. Today, mobile's commerce
This forecast details mobile and tablet commerce sales, sales growth, and online market share from 2015 to 2020 for retail and travel across the UK, Germany, France, Italy, Spain, the Netherlands, and Sweden, as well as the smartphone share of mobile and
The promise of mobile commerce was finally realized in 2013. Since then, retailers have intensified their investments and presence within the mobile space. As companies continue to refine their technologies, customer experience strategies, and user interf
In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
Content is core to many essential business processes. This webinar looks at key trends and emerging use cases in the ever-evolving ECM market. We highlight innovation in modern content platforms and share findings from recent research.Key takeaways:Understand key findings from The Forrester Wave™: Content Platforms, Q1 2023.Learn about the key use cases driving the content management market.Understand the role of content in the broader digital workplace stack.Target audience level: intermediate
Consumers connect to the internet on 14.1 different devices, platforms, and channels. The combination of these three elements increases the possibilities logarithmically. While the current landscape is nuanced, the future complexities will be even greater as the types of devices, platforms, and channels expand.Businesses do not have unlimited resources to serve their customers in every possible place, let alone every interface (e.g., direct messaging, voice) where they access internet services.This webinar helps digital business executives use Forrester’s 3D Connected Consumer model to make smart digital experience device, platform, and channel investment decisions.Key takeaways:Use Forrester’s POST methodology to make technology channel decisions.Leverage customer data cuts from Forrester to make smart, data-based decisions.Break free from device-anchored experiences.Own as many moments as you can — and borrow the rest.Target audience level: intermediate
