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Description
This Webinar presents an analysis on how different demographics are adopting and interacting with mobile devices and their impact on the future of eCommerce and payments. As mobile usage becomes increasingly pervasive, retailers and vendors worldwide will seek a greater global retail and outreach strategy. Learn how to better target the growing diversity of buyers by understanding consumer behaviors and market trends. The Webinar provides examples and references from Forrester's research, with time allowed at the end for you to ask questions.
Agenda:
- Worldwide mobile adoption. Get a global view of mobile adoption by high growth or mature markets, as well as an age demographics breakdown.
- Mobile selling. See a profile view of growing mobile online buyers. Understand the areas of opportunities that affect the purchase journey online and offline.
- Mobile engagement. Understand how to engage Millennials differently than the rest of the mobile users.
Key takeaways:
- Understand the breadth and depth of our ForecastView research, as well as the range of research and custom projects we provide.
- Get a complete set of references that you can consult.
Technical information
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