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NRF Overview: The Most Important Retail Tech To Focus On For 2017

February 13, 2017


eBusiness professionals often turn to solution providers that specialize in different areas of online and offline retail for help in accelerating their digital business. But given the massive landscape of vendor offerings, eBusiness leaders face questions such as, "What technologies do I need to care about today?" and more importantly, "Am I using the right tools for my organization to achieve digital excellence?" The National Retail Federation's (NRF's) Big Show 2017 gave retailers the opportunity to seek answers to those questions by comparing and contrasting the landscape of vendor technology solutions. This webinar provides eBusiness professionals with direction around what advancements are of critical importance today, which ones are interesting, and what challenges still exist that retailers must address to better serve the needs of their customers.

Key takeaways:

  • Understand that customer expectations are rapidly changing, but not all expectations carry the same weight with customers.
  • Retailers must rethink their technology investments that align with the needs of today’s customers.
  • Learn that eBusiness professionals must ignore the media “hype,” and focus on technologies that create experiences that are “hot” with today’s customers.

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