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Description
Many B2B marketers believe that inaccurate and incomplete data is a "hard fact of life" that is too difficult and expensive to fix — even though it eats marketing ROI and eviscerates good customer experience. It’s time to drop that legacy thinking. The data marketplace has exploded with solutions and services that integrate with existing technology investments, and align with existing workflows, to address not only the origination but also the ongoing updates and governance of business buyer data — with a reasonable investment of time and money. This webinar will help you find your way through the maze of B2B data providers to pave a path to customer obsession.
Key takeaways:
- See how certain data providers can help you move from a volume-based funnel to targeted one-to-one engagement.
- Learn how sellers can leverage data that improves their ability to convert opportunities.
- Learn why you must replace ad hoc procurement with a data acquisition strategy.
- Gain guidance on driving requirements from use cases, evaluating vendors, and making procurement decisions.
Technical information
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