Pave The Path To Customer Obsession With Six Key Dimensions Of B2B Data

Personalization is table stakes in B2B, and it need not involve personally identifiable information to be effective. AI-powered personalization capabilities are enabling more relevant interactions and better conversations throughout the customer lifecycle, helping organizations deliver increasingly contextual interactions with immediate value.Key takeaways:Insights into B2B buyer expectations for and attitudes toward personalizationThe personalization techniques that B2B marketers find to be most impactfulTarget audience level: intermediate

Jessie Johnson

 

Earlier this year, Reltio made a major transformation and made the shift in their revenue process from MQLs to buying groups and opportunities. The best part of this change - they were able to make this significant transformation in just 60 days! And now that they’ve been live for about 10 months the business impact and value of this transformation to the revenue process is so significant you can’t ignore it.Key takeaways:Learn why Reltio made this change.Understand what important factors were needed to make this transformation?Learn how they were able to do it so efficiently and successfully.Get an overview of the business value Reltio has earned in this transformation.Hear the tips and advice for organizations considering making the shift from MQLs to buying groups and opportunities.Target audience level: intermediate

Terry Flaherty

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Amy Hawthorne

 

Many clients are moving from marketing qualified leads to buying groups and opportunities. With this transformation, questions come up such as: How do we convince sales to make this revenue transformation? What technology do we need to make implementing this process easier? How is an opportunity different from accounts? Join us for this webinar to better understand and evaluate Forrester’s B2B Revenue Waterfall. Key takeaways: Learn about the B2B Revenue Waterfall.Gain insight into the top questions clients ask when adopting the B2B Revenue Waterfall.Target audience level: intermediate

Terry Flaherty

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Amy Hawthorne

 

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks. Recent innovations in B2B conversation automation solutions fueled by rapid advancements in large language models and generative AI have introduced and refined capabilities for personalized interactions, access to audience and marketing performance insights, and content production at scale. Modern business users inspired by their consumer experiences with AI and conversational interfaces are looking to better utilize these technologies for business purposes. Key takeaways:Learn about B2B conversation automation use cases and technologies.Get insight into conversational trends and techniques fueling the B2B customer-obsessed growth engine.Target audience level: intermediate

Jessie Johnson

 

Engaging audiences with the right content is at the heart of B2B marketing. But are you using effective content engagement technology to improve website experiences and deliver personalized, contextual content? Are you increasing conversions and gaining insights about what works? To realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case. This webinar outlines the findings of The Content Engagement Solutions Landscape, Q2 2023.Key takeaways:Understand the value you can expect from a content engagement solution vendor.Learn how vendors differ, and get a head start in investigating options.Target audience level: intermediate

Phyllis Davidson