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Companies are drowning in data but starving for insights. While firms recognize the business imperative to leverage new sources of insights and technologies to achieve differentiating customer experience and improve internal processes, their current approach isn’t working. These firms have learned the hard lesson that big data and analytics investments alone aren’t enough to drive positive business outcomes. This frustration and confusion is unlikely to improve as the blistering speed of change in data and analytics continues to heat up 2016. To address the persistent disappointment and shortcomings of the status quo, marketers and technology leaders need a strategy that goes beyond the limits of agile BI and big data by aligning business and technology leaders toward a unified goal.
This Webinar discusses Forrester’s predictions for 2016 around data, insights, and analytics. It helps technologists and marketers navigate the advancements in machine learning and real-time analytics, explores data monetization and algorithm marketplaces, and provides ideas to compensate for the lack of critical data science skills.
Agenda:
Key takeaways:
Vendors mentioned: AgilOne, CA Technologies, Custora, IBM, Microsoft, Oracle, SAP, Software AG, and Teradata
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