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Responsive web design (RWD) is not a new technology. In fact, it's not a technology at all, but a web design philosophy that builds on incremental developments in open standards web programming capabilities, such as HTML, CSS, and JavaScript. Many have hailed RWD as a miraculous cure to the problem of increasing device fragmentation, due to the potential of using one code base to support an unlimited number of devices. The past four years haven't seen any slowdown in the growth of mobile traffic or user expectations, but responsive sites are far from ubiquitous. So what gives?
Responsive website projects are challenging, and we've investigated the key pitfalls that waylay project teams. Responsive website project leaders can take simple steps to ensure their project is delivered according to the business's need: Achieve stakeholder buy-in on content/context priorities and performance considerations early in the process; get expert help where necessary; set process expectations; focus your testing efforts; and invest in tools.
Congratulations, your responsive site is live! Now what? These key next steps will ensure your ongoing success: Measure and communicate ROI; refine and optimize processes; tune site and system performance; and work with marketing and strategy colleagues to build out new functionality based on your customers' expectations. RWD is a modus operandi for web developers, content creators, campaign managers, and marketing executives alike. Don't sit back on your haunches in 2014; push your RWD efforts further and faster!
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Vendors mentioned: Adobe, Axure, Balsamiq, Mobify, Moovweb, Omni Group, Site9, Yottaa, and Zurb.
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Many developers tell Forrester that they use responsive web design (RWD) as their web design philosophy, but the highest adoption rate by vertical is less than 20%. This suggests that many organizations are currently working on responsive website projects
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