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For Customer Insights Professionals

WEBINAR: The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

November 19, 2019

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Description

Market and competitive intelligence (M&CI) is a fundamental strategic business competency, and it’s front of mind. In 2019, 57% of data and analytics technology decision makers report that their firms are implementing and expanding the use of M&CI technology. This webinar dives into the critical need and uses cases for enterprise M&CI as well as approaches for choosing the best solution for your organization.

Key takeaways:

  • Understand Forrester’s definition of and key focus for M&CI technology.
  • Learn about the vendors and criteria in the Forrester New Wave™ evaluation of M&CI platforms so you can choose the best one for your needs.


Target audience level: beginner and intermediate

Vendors mentioned: Bertin IT, Cipher, Comintelli, Crayon, Digimind, Klue, Kompyte, M-Brain, Market Logic, Northern Light, Sharpr, and Wide Narrow.

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