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Retailers have used chat for years, but few have mastered using conversational interfaces to engage customers throughout the entire shopping journey. Forrester reviewed 100 US retailers across categories such as fashion, electronics, travel, and quick-service restaurants (QSRs) to evaluate the current state of chat in retail. Join us as we discuss how chat is used to influence purchases and what this digital experience may look like in the future.
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Customer service leaders can use this report to understand the value they can expect from a conversational AI solution and to explore potential partners.
Forrester’s Moments Map uses a mathematical model to help digital business professionals prioritize what services to build in which interaction mode.
Today’s consumers gravitate toward brands that offer convenience, simplicity, and personalization, yet digital leaders continue to invest in brand-centric digital experiences that force consumers to carry out individual tasks. Our latest report, Grow Faster With Outcome-Based Digital Experiences, will help you understand the “always-on” opportunities and the intersection of tech evolution in APIs, data, and AI.Key takeaways: Understand the intersection of the always-on opportunity and genAI-powered innovations.Learn the formula for growth through outcome-based digital experience ecosystems.Discover how to position your business to gain competitive advantage with AI and data in digital ecosystems.Target audience level: all levels
The manufacturing sector consumes valuable natural resources and emits harmful gasses and other waste products. By embracing the circular economy’s concepts of reduce, reuse, repair, refurbish, and recycle, business and technology leaders in manufacturing reduce their dependence on finite natural resources, cut waste, and unlock new business opportunities.This webinar introduces key circular economy concepts, points to early examples of success, and highlights the role of digital technologies in supporting manufacturers’ circularity ambitions.Key takeaways:Understand five key circular economy concepts relevant to the manufacturing sector: reduce, reuse, repair, refurbish, and recycle.Explore the relationship between these five concepts, and learn how they work together and at scale.See examples of companies succeeding in the circular economy today.Target audience level: all levels
Mobility is changing across all three categories of personal transportation (e.g., cars, scooters), public transportation (e.g., buses, trains), and the movement of goods (e.g., trucks, ships, planes, drones). Electrification and increasing levels of autonomy may grab the headlines, but there’s more to the shift than that. Join this webinar to hear about the future of mobility and to understand its implications for your business.Key takeaways:Understand the impact of vehicles that are increasingly connected, autonomous, shared, and electric.Explore the implications for transport infrastructure and the very different challenges facing urban and rural mobility.Learn about the three innovation horizons shaping the future of mobility, from short-term innovations to longer-term rethinking of entire business models.Target audience level: all levels
Sixty-four percent of organizations store and process between 100 TB and 5 PB of data, and 58% of that data is unstructured. Yet only 16% of organizations report processing unstructured data as one of their top data or analytics initiatives. In this webinar, we look at research from “The Forrester Wave: Document Mining And Analytics Platform, Q2 2024” and “The Forrester Wave: Text Mining And Analytics Platform, Q2 2024.” Join us to learn how Forrester researches this important market segment, including its key technologies and leading vendors.Key takeaways:Understand the differences between document mining, text mining, and analytics technologies and their vendors.Learn where ML and generative AI are adding value to document and text mining and analytics and where knowledge-based technologies are still a better fit.Discover three actionable recommendations to help you jumpstart your document mining, text mining, and analytics initiatives.Target audience level: all levelsVendors: AWS, Automation Anywhere, EdgeVerve, Expert.ai, Google, Hyperscience, IBM, InMoment, Medallia, Microsoft, OpenText, Qualtrics, Rossum, SAS, Sprinklr, SS&C Blue Prism, UiPath, Verint, Workfusion
B2B buyers and vendors are rapidly adopting generative AI (genAI) to conduct research, create content, and simulate and support human interactions. How will genAI embedded in the marketing and sales tech stack impact the way buyers and sellers interact?Key takeaways: Learn how genAI is impacting the B2B buying process.Learn how to align AI assistants with the needs of your external and internal audiences.Know what this means for future B2B marketing and sales organizations. Target audience level: all levels
Have you ever encountered tall poppy syndrome? It’s a social phenomenon that occurs when talented individuals are resented or criticized because their achievements elevate them above their peers. This harmful mindset stifles team growth, damages morale, and creates a culture of mediocrity and conformity.Overcoming tall poppy syndrome requires extraordinary operations leaders to effectively navigate challenges and drive success while creating a positive and productive environment.Key takeaways:Explore the critical operations leadership skills required in today’s dynamic and rapidly changing business environment.Explore delving into four primary leadership skills operations leaders must focus on for success.Learn how to inspire and motivate a team and drive a supportive culture.Target audience level: all levels
