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Online (in-stream) video advertising spend is growing rapidly as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across the US and individual European countries, overall, too many marketers still treat in-stream advertising as a channel to repurpose TV spots — more campaigns are geared toward quick wins than based on a well-rounded online video strategy.
Forrester has conducted a webtrack of 50 publishing websites in the US and 50 across Europe (10 sites each for the UK, France, Germany, Italy, and Spain). What we found is that in-stream video advertising is still too often executed at the expense of the consumer's viewing experience.
This webinar reveals our findings, explains where current practices fail, highlights best practices and examples we observed, and lays out steps marketers can take to bring their online video advertising strategy to the next level.
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