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Engaging content can catalyze new business opportunities, help accelerate the sales cycle, and uncover cross-sell and upsell opportunities. Yet, business-to-business (B2B) marketers grapple unproductively with creating content that draws a crowd and starts a conversation. Nowhere does the struggle to produce compelling B2B content continue to be more evident than on corporate websites. During this webinar, Laura Ramos, Vice President and Principal Analyst, and Jacob Milender, Researcher, will take a deeper look at the highs and lows from their assessment across 12 distinct B2B industries to highlight three ways marketing content can better build buyer empathy also increases engagement.
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Engaging content can catalyze new business opportunities as well as cross-sell and upsell conversations. Nowhere does the struggle to produce compelling business-to-business (B2B) content continue to be more evident than on corporate websites. Most sites
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