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Price: $300 (USD)
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Consumer spending is a critical component of the US economy, accounting for approximately two-thirds of the country’s GDP. The trends in consumer spending reflect the overall economic health of the nation. In this webinar, Forrester presents US consumer spending trends and the outlook for 2024, along with their implications for brands.
Key takeaways:
Target audience level: intermediate and advanced
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Commerce tech vendors use this term to represent a variety of inconsistent concepts. In this webinar, we explain what vendors mean when they use it, what you need to understand about it, and when “unification” is a benefit for digital businesses.Key takeaways: What does “unified commerce” mean?What is important about unification in commerce tech? How can I evaluate vendors that say they offer unified commerce?Target audience level: all levels
Differentiated customer experiences can help you win market and wallet share. But random acts of customer experience (CX) don’t cut it. Learn how B2B marketing, sales, and product leaders use CX principles to win new business, expand relationships, and launch successful products.Key takeaways:Learn why CX is your secret ingredient for competitive advantage.Explore how B2B firms tap experiential value to improve products and services.Learn what you can do today to focus your efforts.Target audience level: beginner and intermediate
In May 2023, Forrester CEO and chairman George Colony said: “You can’t wait on this technology. Study it, experiment with it, have a vision.” We took our own advice and within six weeks had a working prototype of what became Izola [eye-ZO-la], Forrester’s generative AI (genAI) tool for clients. Since Izola was made broadly available to all clients in March, it is now one of the most used features on the Forrester platform.In this panel-style webinar, learn from the team that built Izola about the business and technology strategies and decisions that led to its inception and continual evolution. The team also shares key Forrester research and analysts they leveraged that you should take advantage of, too.Key takeaways:Discover Izola and how it works.Understand the business and technology strategy that led to Izola and its continual evolution.Learn best practices and lessons learned from the team that built Izola.Identify key Forrester resources the Izola team used that are also available to you.Target audience level: beginner and intermediate
Many healthcare organizations (HCOs) have struggled to keep pace with digital transformation, despite significant investments. Digital transformation plays a critical role in improving operational efficiency, enhancing customer experiences, reducing unnecessary spend and waste in the system, and enhancing overall healthcare outcomes. HCOs often find themselves being pushed into digital transformation rather than embracing it willingly. Successful digital transformation requires an end-to-end approach, a new business model, and a focus on creating customer value.Key takeaways: Understand the state of digital transformation and maturity in healthcare and how you can assess your own organization’s performance.Learn how leading healthcare organizations, including providers and insurers, are advancing digital transformation with customer obsession.Target audience level: all levels
The banking industry stands at a critical crossroads, facing unprecedented challenges and strategic imperatives. To thrive, leading banks are transforming their technology architectures to better serve their customers and grow, become more cost efficient, and stay ahead of evolving regulations.In this webinar, we explore eight key technology architecture trends. Technology and business leaders at banks can use this information to guide decisions about migrating from their current legacy platforms and get comfortable with the critical technology architecture trends, which will allow them to enhance customer experiences, accelerate innovation, optimize processes, strengthen risk management, embrace open banking, and harness the power of data and AI to remain competitive.Key takeaways: Learn about the forces/challenges and strategic imperatives that are driving banks to replace their legacy systems.Understand the eight key technology architecture trends that are shaping the modern banking technology stack of the future.Target audience level: intermediate
In Q3 2024, the US economy continues to grow, fueled by consumer spending. Macroeconomic indicators are strong, and the economy continues to avert a slowdown. Yet despite the abundance of good news, consumer sentiment is at a record low, driven primarily by a widening gap in confidence between more affluent and less affluent consumers. This webinar helps marketers and strategists disentangle the complex economic environment to craft a growth strategy that addresses pricing, affordability, and value.Key takeaways: Learn how macroeconomic trends affect consumer behavior and spending.Understand that there is no monolithic American consumer, but more complex customer segments.Get ideas for crafting brand and growth strategies for your customer segments.Target audience level: all levels