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What Is A B2B Customer Data Platform (CDP), And What Can It Do For B2B Marketers?

June 20, 2019

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B2B marketers are caught in a data squeeze. They know they need to be data-driven, but they also have low confidence in the quality of the data they manage and the data management skills available in their organizations. This tension is driving increased interest in the packaged data management solutions known as customer data platforms (CDPs), which promise to address these pressing problems — and more. In this webinar, we review the findings of the Forrester New Wave™ on B2B CDPs, in which we evaluated the leading providers of this new class of data management solutions.

Key takeaways:

  • What are the characteristics of the ideal B2B CDP?
  • What can a B2B CDP do for me today?
  • How do the current crop of B2B CDPs measure up?
  • How could B2B CDPs ultimately transform B2B marketing?

Vendors mentioned: ARM Treasure Data, BlueVenn, CaliberMind, Celebrus, Dun & Bradstreet, Evergage, FirstHive, Lattice Engines, Leadspace, Lytics, Radius Intelligence, Tealium, and Zylotech.

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