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With The Death Of Physical — Software Must Enrich Your Brand

April 30, 2014

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  • Presented by John McCarthy


Your customers increasingly interact with your products and service directly through the software they touch: mobile apps, connected products, websites, and digital experiences. If the software fails or fails to delight, the brand suffers. Even physical products, from automobiles to thermostats, are increasingly fueled by software.

But software doesn't stop with the applications customer's touch. It pervades your entire product and service experience, from call center reps to analytically derived custom offers from marketing. More than ever, software either enriches or degrades your brand. It's time for companies to acknowledge the central role of software and elevate it from an IT-led application development group to a business-led product-development function. This Webinar looks at:

  • How software affects and drives the brand.
  • The business implications of software role as a strategic asset.
  • The digital transformation that firms must undertake to raise their software game.
  • Firms' creation of new software engineering development groups separate from it.


  • The Demise Of Physical
  • How Software Drives Your 21st-Century Brand
  • The Digital Optimization Required To Enrich Your Brand

Key takeaways:

  • Understand the linkage between software investment and brand building.
  • Learn about the changing skills of IT in the "software is the brand" world.

Vendors mentioned: Accenture, Apple, CloudOps, Cognizant, HCL, IBM, Infosys, MapMyFitness,, Samsung, TCS, and Wipro.

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