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Description
Progressive B2B marketers recognize they can no longer rely upon marketing-sourced metrics as a primary way to evaluate marketing’s contribution. But recognizing that sourcing metrics aren’t working is far easier than deploying a new system of metrics to replace them.
Join Ross Graber and fellow marketing leaders for a peer discussion focused on evolving, implementing, and gaining buy-in for new approaches to measuring marketing performance. We’ll kick off the session hearing from Nikki Candito, vice president of integrated marketing at Anteriad, who will share the story of the measurement evolution she drove at her organization. Then we’ll move into an open discussion of challenges, opportunities, and surprising successes, so please bring your questions, learnings, and recommendations to share with the group.
Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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