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Forrester reviewed 70 email campaigns from the consumer goods, retail, travel, financial services, automotive, business-to-business, and media industries, using our Email Marketing Assessment version 5.0. We found that 94% of the campaigns failed.
This Webinar showcases why firms need to rebalance their email marketing strategy for 2016, how they can do that right now, and how they should be thinking about it moving into the new year.
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This report helps marketing leadership professionals benchmark their email marketing campaigns against 70 of their peers that Forrester reviewed from the consumer goods, retail, travel, financial services, automotive, business-to-business (B2B), and media
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