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Marketing technologies have changed dramatically in the last decade, with new solutions built to support the growing channels and touchpoints consumers are using to connect with brands across all stages of the customer life cycle. Marketing professionals of all stripes are charged with deriving actionable insights from the data collected across these touchpoints to win, serve, and retain customers and, ultimately, grow company revenues.
In this webinar, Forrester reviews the top trends and technologies uncovered in the recently published "TechRadar™: Marketing And Advertising Technology, Q1 2016" report. The webinar also provides B2C marketers with insights and recommendations for building a road map for updating their marketing processes with the most relevant tools for the job.
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Marketing technologies have changed dramatically in the last decade, with new solutions built to support the growing channels and touchpoints consumers are using to connect with brands across all stages of the customer life cycle. Marketing professionals
Marketers will face a hypercompetitive 2016 with one more year of digital experience under their belts, easier access to contextual insights, and improved technology. These factors will stimulate more and more mature contextual marketing efforts, which wi
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In this interactive session, you can submit and upvote questions about B2B event management technology and learn more about top vendors evaluated in our upcoming Forrester Wave™ report. We’ll also discuss the market dynamics, disruptors, differentiators among the vendors evaluated, and other findings from our research.Key takeaways:Learn what’s changed in the B2B event management technology marketWhat you should be looking for when selecting a vendorLearn where the market is headingTarget audience level: all levels
