The shift to customer centricity is disrupting a sleepy business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker productivity. Business executives now view efficiency gains achieved by business process automation as table stakes, and they will only invest in process change programs that can directly grow revenues and better engage new and existing customers.
Enterprise architects must now reshape their business process change efforts to deliver on this new value proposition. Over the next decade, BPM methods and technologies will undergo a major transformation, with new technologies pushing BPM into the front office, and well-established technologies fading into history.
In this Webinar, Forrester reviews the top trends and technologies uncovered in the recently published "Forrester TechRadar™: Customer-Centric BPM Technology, Q4 2014" report. The Webinar also provides enterprise architects and business architects with insights and recommendations for building a customer-centered road map for driving enterprise process change.
Agenda:
- Age Of The Customer Forces A Radical Rethink Of BPM's Value Proposition
- Top Five BPM Technologies That Drive Customer Engagement
- Steps To Put Customers At The Center Of Your BPM Strategy
Key takeaways:
- Business process and workflow underpin great customer experiences.
- Place big bets on BPM tools that minimize complexity and speed delivery.
- Infuse mobile engagement into all aspects of process improvement.
You'll receive an email with dialing and Webex instructions prior to the Webinar.