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Elizabeth Velasquez

Analytics, Sector Lead

As the analytics sector lead for healthcare and financial insurance at Forrester, Elizabeth is responsible for helping clients understand digital consumers’ technology adoption, behaviors, attitudes, and buyer journeys in the healthcare and financial insurance industries. Working primarily in Forrester’s quantitative data sets, Elizabeth and her team uncover key data insights to support customer-obsessed client initiatives and challenge conventional thinking.

Previous Work Experience

Prior to joining Forrester, Elizabeth built her experience in market research and new product development, delivering advice on consumer behavior based on quantitative and qualitative research to Fortune 500 companies across multiple industries, including healthcare, financial services, retail, and CPG.

Education

Elizabeth holds a degree in business science and marketing from the Massachusetts Institute of Technology.

As the analytics sector lead for healthcare and financial insurance at Forrester, Elizabeth is responsible for helping clients understand digital consumers’ technology adoption, behaviors, attitudes, and buyer journeys in the healthcare and financial insurance industries. Working primarily in Forrester’s quantitative data sets, Elizabeth and her team uncover key data insights to support customer-obsessed client initiatives and challenge conventional thinking.

Previous Work Experience

Prior to joining Forrester, Elizabeth built her experience in market research and new product development, delivering advice on consumer behavior based on quantitative and qualitative research to Fortune 500 companies across multiple industries, including healthcare, financial services, retail, and CPG.

Education

Elizabeth holds a degree in business science and marketing from the Massachusetts Institute of Technology.

Elizabeth Velasquez's Most Recent Research

Research

How US Online Consumers Approach Their Healthcare

Consumer Technographics® Data Snapshot
April 11th, 2017 | Elizabeth Velasquez , Sam Bishop

Many US consumers face new choices and responsibilities for their health insurance. As health plans become increasingly complex, consumers need to merge...

3 min read