Rusty serves B2C marketing professionals. His research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management. Rusty helps organizations ensure that their marketing technology investments underpin strategies to meet evolving customer expectations and align with overall business technology investments to win, serve, and retain customers.
This tool allows marketing executives to assess their current marketing technology ecosystem against cost, functionality, and user adoption.
In our evaluation of real-time interaction management software providers, we researched, analyzed, and scored the most significant ones.
Use Forrester’s framework to compare CCMH vendors against your organization’s unique needs.
B2C marketers should use this report to benchmark their AI plans against adoption trends, available functionality, and vendor roadmap commitments.
This report provides a reference guide to help marketers align their martech ecosystem with enterprise CX investments.
B2C marketing executives can use this report to understand the value they can expect from a real-time interaction management software offering and to explore potential partners.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
