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Thomas Husson

Vice President, Principal Analyst

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Thomas is a vice president and principal analyst serving chief marketing officers. Thomas helps firms reduce the gap between brand, customer, and employee experiences. He focuses on the importance of culture, sustainability. and values in transforming organizations and localizing go-to-market strategies. His research also covers the mobile revolution and the disruptive role of technology in bridging the digital and physical worlds.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and Web Summit, and he is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their marketing, customer experience (CX), and digital strategies.

Previous Work Experience

Thomas has more than 20 years of experience in the digital, marketing, and customer experience space. Prior to joining Forrester in August 2008, Thomas spent four years at Jupiter Research as a senior mobile analyst and six years at Bouygues Telecom (the third-largest French operator), first as an internet product manager and then as a mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, having worked in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008 and is a former board member at the Mobile Marketing Association France. He leads Forrester’s Paris office.

Education

Thomas holds degrees in international marketing/strategy and finance from Emlyon (Lyon School of Management) and Sciences Po Paris (Institute of Political Science).

Thomas is a vice president and principal analyst serving chief marketing officers. Thomas helps firms reduce the gap between brand, customer, and employee experiences. He focuses on the importance of culture, sustainability. and values in transforming organizations and localizing go-to-market strategies. His research also covers the mobile revolution and the disruptive role of technology in bridging the digital and physical worlds.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and Web Summit, and he is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their marketing, customer experience (CX), and digital strategies.

Previous Work Experience

Thomas has more than 20 years of experience in the digital, marketing, and customer experience space. Prior to joining Forrester in August 2008, Thomas spent four years at Jupiter Research as a senior mobile analyst and six years at Bouygues Telecom (the third-largest French operator), first as an internet product manager and then as a mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, having worked in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008 and is a former board member at the Mobile Marketing Association France. He leads Forrester’s Paris office.

Education

Thomas holds degrees in international marketing/strategy and finance from Emlyon (Lyon School of Management) and Sciences Po Paris (Institute of Political Science).

Thomas Husson's Most Recent Research

Research

The State Of Employee Engagement In Europe, 2021

June 1st, 2021 | Thomas Husson

The working world is undergoing a deep transformation. Despite the pandemic wreaking havoc on how they work, employees' engagement and perception of their...

10 min read
Research

Employee Experience Is A Business Imperative

European Leaders Must Elevate The Importance Of EX And Transform Their Culture To Emerge Stronger Out Of The Crisis
May 13th, 2021 | Thomas Husson

The global pandemic has accelerated existing trends, urging firms to improve the employee experience (EX) and anticipate the future of work. However, many...

16 min read
Research

A European Perspective On The Future Of Work For 2021

Use Employee Experience To Navigate The Ongoing Pandemic Crisis

European business leaders' hopes of a return to normal in 2021 are slowly fading away. Vaccines will roll out at different speeds across Europe, forcing...

12 min read
Research

The CMO's Guide To Green Marketing

CMOs At Green Brands Go Beyond Marketing Fundamentals
April 7th, 2021 | Thomas Husson

CMOs at green brands execute authentic sustainability efforts to move from storytelling to storymaking. They truly understand their customers' emotions...

7 min read
Research

Embrace The Green Business Opportunity

Profitable Sustainable Businesses Show How Traditional CMOs Must Embrace Green Transformation
March 30th, 2021 | Thomas Husson

Consumers expect brands to truly embrace environmental sustainability but are suspicious about their sustainability messages; they often believe brands...

5 min read