Seth Marrs

Principal Analyst

Forrester Bio

Author Insights

Blog

How Corpay Used Compensation To Improve Lead Conversion

Seth Marrs September 30, 2024
Learn how Corpay redesigned its compensation programs to improve lead conversion rates.
Blog

My Take On The Year Ahead For Sales Tech After Attending Three Key Events

Seth Marrs September 24, 2024
This blog provides takeaways from Dreamforce, INBOUND, and CloudWorld that clients can use to get a perspective on each vendor’s vision for the coming year.
Blog

The First Forrester Wave™ Evaluation Of Revenue Orchestration Platforms For B2B Is Live

Anthony McPartlin September 4, 2024
The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2024, provides a comprehensive market evaluation of the ROP category, highlighting how these platforms integrate sales engagement, conversation intelligence, and revenue operations to enhance frontline productivity and buyer interactions through AI capabilities.
Blog

Sales And Marketing Must Partner Around Opportunities — No Matter The Pipeline Stage

Nora Conklin June 24, 2024
Too many marketing and sales teams still hold onto old dogmas and operate in a way that does not reflect how buyers want to engage, which makes it harder to achieve their collective revenue goals.
Blog

Five Standout Features Of Real-Time Revenue Execution Providers

Seth Marrs June 11, 2024
Real-time revenue execution platform vendors have built important features that enable companies to improve revenue outcomes. After evaluating the top vendors in this category, five features stood out.
Blog

When It Comes To Sales And Marketing Alignment, Data Needs To Come Before People

Seth Marrs April 24, 2024
Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.
Blog

It’s Time For Sales Leaders To Coach Sellers Like Athletes

Seth Marrs April 15, 2024
Sales managers now have the visibility needed to coach sellers beyond the basics.
Blog

A New Supergroup For Revenue Technology Emerges: Revenue Orchestration Platforms

Anthony McPartlin April 5, 2024
In the world of revenue technology, three distinct categories have converged to form a new supergroup of revtech capabilities. Learn more about revenue orchestration platforms in this preview of a new report.
Blog

What Salesloft’s Acquisition Of Drift Means

Seth Marrs February 13, 2024
Salesloft’s acquisition of Drift is a first step into marketing technology for sales tech vendors.
Blog

Understanding The Real-Time Revenue Execution Platform Landscape

Seth Marrs January 24, 2024
Real-time revenue execution platforms strengthen prospect identification and digital engagement while also providing capabilities that ensure the best buyer experience. Learn more about how they can improve business outcomes.
Blog

What I Learned About Sales Technology In 2023

Seth Marrs December 20, 2023
The past year was an exciting one for the sales technology market. Here are some of the highlights, along with a look ahead to 2024.
Blog

What Google’s New Spam Protection Means For Sales And Marketing

Seth Marrs December 11, 2023
Learn more about the impending changes to Gmail and Yahoo spam rules, along with what you can do about it.
Blog

Conversation Intelligence For B2B Revenue Drives AI-Generated B2B Insights

Seth Marrs October 31, 2023
The recent evaluation, The Forrester Wave™: Conversation Intelligence For B2B Revenue, Q4 2023, revealed trends that help customers understand what they should look for in providers when purchasing CI solutions.
Blog

An Overview Of The Current B2B Revenue Conversation Intelligence Landscape

Seth Marrs October 16, 2023
The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions. CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights.
Blog

Apollo And Mediafly Funding Signals Renewed Interest In Sales Tech

Seth Marrs August 29, 2023
This blog covers the impact that Mediafly and Apollo’s recent funding will have on the two firms, the sales technology market, and buyers of sales technology.
Blog

Clari’s Acquisition Of Groove Is A Milestone For Revenue Tech

Anthony McPartlin August 15, 2023
Clari’s acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.
Blog

Conversation Intelligence Is The Key To Unlocking Sales Productivity

Seth Marrs July 31, 2023
This blog describes how conversation intelligence solutions can reverse the seller productivity decline and increase win rates.
Blog

Is Your Tech Stack Confusing Your Sellers? Help Is On The Way.

Seth Marrs June 26, 2023
The proliferation of sales technology has created significant potential, but the volume of new tools is confusing overworked sellers who do not have time to learn about all these new capabilities. Sales technology providers have realized this and are now building new workflows to simplify this process, making it easier for sellers to get the most from their company’s technology.
Blog

Revenue Operations Is The Key To Winning Today’s B2B Adventure Race

Seth Marrs June 6, 2023
Data, insights, and technology have become a superpower for aligning sales and marketing organizations. The relay race has shifted to an adventure race, supported by a fully integrated revenue lifecycle toolset.
Blog

Disruptive Innovation Is Shaking Up The Sales Performance Management Technology Category

Seth Marrs March 21, 2023
Until recently, cost and implementation complexity limited SPM solutions to mostly large companies with complex use cases. Our Forrester Wave™ evaluation covering SPM shows that new entrants are providing solutions using modern technology that disrupt the status quo and generate value beyond the most complex use cases.
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