Seth Marrs

This blog provides takeaways from Dreamforce, INBOUND, and CloudWorld that clients can use to get a perspective on each vendor’s vision for the coming year.

The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2024, provides a comprehensive market evaluation of the ROP category, highlighting how these platforms integrate sales engagement, conversation intelligence, and revenue operations to enhance frontline productivity and buyer interactions through AI capabilities.

Too many marketing and sales teams still hold onto old dogmas and operate in a way that does not reflect how buyers want to engage, which makes it harder to achieve their collective revenue goals.

Real-time revenue execution platform vendors have built important features that enable companies to improve revenue outcomes. After evaluating the top vendors in this category, five features stood out.

Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.

Sales managers now have the visibility needed to coach sellers beyond the basics.

In the world of revenue technology, three distinct categories have converged to form a new supergroup of revtech capabilities. Learn more about revenue orchestration platforms in this preview of a new report.

Salesloft’s acquisition of Drift is a first step into marketing technology for sales tech vendors.

Real-time revenue execution platforms strengthen prospect identification and digital engagement while also providing capabilities that ensure the best buyer experience. Learn more about how they can improve business outcomes.

The past year was an exciting one for the sales technology market. Here are some of the highlights, along with a look ahead to 2024.

Learn more about the impending changes to Gmail and Yahoo spam rules, along with what you can do about it.

The recent evaluation, The Forrester Wave™: Conversation Intelligence For B2B Revenue, Q4 2023, revealed trends that help customers understand what they should look for in providers when purchasing CI solutions.

The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions. CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights.

This blog covers the impact that Mediafly and Apollo’s recent funding will have on the two firms, the sales technology market, and buyers of sales technology.

Clari’s acqusition of Groove cements the convergence happening at the core of sales tech and is a milestone for the market.

This blog describes how conversation intelligence solutions can reverse the seller productivity decline and increase win rates.

The proliferation of sales technology has created significant potential, but the volume of new tools is confusing overworked sellers who do not have time to learn about all these new capabilities. Sales technology providers have realized this and are now building new workflows to simplify this process, making it easier for sellers to get the most from their company’s technology.

Data, insights, and technology have become a superpower for aligning sales and marketing organizations. The relay race has shifted to an adventure race, supported by a fully integrated revenue lifecycle toolset.

Until recently, cost and implementation complexity limited SPM solutions to mostly large companies with complex use cases. Our Forrester Wave™ evaluation covering SPM shows that new entrants are providing solutions using modern technology that disrupt the status quo and generate value beyond the most complex use cases.