Dave Frankland

VP, Research Director

Author Insights

Blog

“Learn Best Practices, Hear Ideas, And Just Get Motivated” — B2B Summit Attendees Share Why You Should Attend

Dave Frankland February 10, 2025
What makes Forrester’s B2B Summit the premier gathering for marketing, sales, product, and customer success pros? We asked past attendees to find out.
Blog

Not All Alignment Is Equal: Achieve Alignment That Drives Growth

Dave Frankland May 31, 2023
Successful alignment is less about process and more about calibrating buyer value. Learn about the five dimensions that top organizations align on — and learn more at Forrester’s B2B Summit North America.