A Collaborative Revenue Enablement Ecosystem Creates Impactful Buyer And Customer Interactions

The goal of revenue enablement is to maximize every buyer and customer interaction by making sure that audience-facing roles have the required skills, knowledge, and process expertise. The audience-facing roles that receive revenue enablement include the traditional sales roles (e.g., quota-bearing reps) as well as other roles directly or indirectly involved with buyer and customer interactions (e.g., event speakers, content creators). In this report, we describe the revenue enablement ecosystem, which has four primary participants — sales enablement, channel marketing/partner enablement, portfolio marketing, and customer engagement — that collaborate in the steps of The Forrester Revenue Enablement Framework.