WEBINAR: Beyond Alignment: Communicating IT Value
September 14, 2012
- Presented by Nigel Fenwick
UPDATE: Please note that this Webinar was originally scheduled for September 13, 2012 at 1pm ET.
CIOs have struggled with business alignment for as long as we've had computers. Today's CIOs must move beyond alignment to survive in their role and help their organizations succeed.
This webinar is the second in a two-part series on moving beyond alignment. To move beyond alignment, CIOs must understand the levers of IT value perception and learn to manage these as part of IT strategy. In this webinar, vice president and principal analyst — and former CIO — Nigel Fenwick will show how to apply the seven secrets of service design to manage the perception of IT value.
As a result of this seminar, you'll understand how the seven P's of services marketing connect to communicating IT value.
- Understanding The Concept Of Value
- Key Value Metrics
- Engineering Value With The Seven P's
Already a Client?
Log in to access this webinar.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer.
Contact us to learn more.
See the Webinar FAQs for answers to technical and other Webinar questions.
Feedback, Reflections, And Opinions On The Mobile World Congress 2017
March 14, 2017 | Dan Bieler
The Promise And Potential Peril Of Artificial Intelligence
March 15, 2017 | Matthew Guarini
The Digital Transformation Business Case
March 27, 2017 | Dan Bieler
More On Demand
Designing The Future IT Organization: Drill Down Into Role Changes
February 15, 2017 | Marc Cecere
US Government Sector Tech Spending Trends, 2017 To 2018
February 08, 2017 | Andrew Bartels
Forrester Data Deep Dive: Public Versus Private Cloud Growth
February 07, 2017 | Jennifer Adams