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Price: $300 (USD)
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Financial services firms want to support their customers’ financial well-being, yet they often miss the tools to understand their customers’ financial resilience and mindset. This webinar presents the four financial well-being segments. Financial services executives can map their firm’s own customers to the four profiles and thus gain insight into their financial attitudes, behaviors, and interest in or use of specific personal financial management tools, services, or advice.
Key takeaways:
Target audience level: all levels
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Banks' digital transformation continues. Driving forces such as emerging technologies, fintechs, changes in customer behavior, and the decomposition of the banking industry have been joined by a more challenging economic environment, putting pressure on banks to ensure that their technology investments strike the right balance between costs and benefits. To help banks make informed decisions, this webinar provides an overview of the nine most important technologies, spanning three investment horizons.Key takeaways:Learn which of Forrester's top nine emerging technologies for banking are ready to deliver a return on investment today, which will get there in two to four years, and which are likely to deliver ROI in five years or more.Gain insight into how these technologies map onto banks' tactical and strategic goals, and what benefits they can bring.Target audience level: intermediate
Customer experience (CX) functions come in all shapes and sizes. This session provides multiple approaches to scale your organization based on your current state and future ambitions.Key takeaways:Learn about the 10 most common CX organizational scenarios and scaling approaches.Learn how to assess your current organization, identify gaps and opportunities, and build future capabilities.Consider which capabilities to own, collaborate on, or outsource and where to hire or upskill employees.Target audience level: intermediate
Customer experience (CX) leaders often resort to best guesses when they recommend improvement goals for CX beacon metrics, such as Net Promoter Score℠ (NPS) or overall satisfaction. These leaders often base their guesses on faulty assumptions and untested inferences. The results lead to unrealistic goals and unmet expectations.In this Forrester webinar for CX professionals, learn strategies for setting CX metric goals regardless of your company’s CX measurement maturity. These approaches apply to NPS and other beacon metrics.Key takeaways:Learn common challenges to setting CX beacon metric goals.Identify the most appropriate goal-setting strategy for your measurement maturity.Gain confidence in your recommendations to company leadership.Target audience level: all levels
Car-and scooter-sharing services attract more and more urban customers, but still struggle to deliver on experience. This webinar will explain why and present the components that sustain a good mobility experience.Key takeaways:Learn about the game-changing trends in the European mobility space.Understand the components of a good mobility experience. Target audience level: all levels